Born this Way Super Coverage Multi-Use Longwear Concealer
What it is:Â A hydrating, full-coverage, weightless, four-in-one, liquid formula that conceals, contours, highlights, and retouches in a wide range of flawless shades.
Coverage:Â Full
Finish:Â Natural
Formulation:Â Liquid
More information: A little goes a long way with this long-wearing, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. This formula is non-comedogenic and offers a crease-free, weightless wear that’s so naturally flawless they’ll think you were born this way.
Product Highlights
- Full Coverage
- Hydrating
- Vegan
- Long-wearing
- Oil-Free
Swan - very fair with neutral undertones Snow - very fair with neutral to rosy undertones Almond - fair with golden undertones Shortbread - very light with golden undertones Vanilla - very light with neutral undertones Golden Beige - light with golden undertones Light Beige - light with neutral undertones Sand - medium with golden undertones Latte - medium with olive undertones Cookie - medium with golden to olive undertones Warm Sand - tan with golden undertones Caramel - rich tan with neutral undertones Mocha - rich tan with rosy undertones Butterscotch - rich tan with golden undertones Maple - deep with neutral undertones Chestnut - deep with neutral to golden undertones Chai - deep with golden undertones Toffee - deepest with golden undertones Cocoa - deepest with neutral undertones |
Conceal & Define Concealer
What it is: This lightweight yet full coverage, matte finish concealer covers blemishes, evens skin tone and counteracts dark circles. Its crease-proof, long wearing, intense pigment last 16 hours and can be used to contour and add definition. The doe foot applicator allows for the smoothest application that won’t drag on delicate skin under your eyes.
Product Highlights
- Full Coverage
- Matte finish
- Crease-proof
- Cruelty-free
- Vegan
- Non-Comedogenic
C2 - For fair or light skin tones with a neutral undertone C2.5 - For fair or light skin tones with a neutral undertone C3 - For fair or light skin tones with a cool pink undertone C5 - For fair or light skin tones with a warm pink undertone C5.5 - For fair or light skin tones with a warm pink undertone C6 - For fair or light skin tones with a neutral undertone C6.5 - For medium or tan skin tones with a yellow undertone C7.5 - For medium or tan skin tones with a warm pink undertone C8 - For medium or tan skin tones with a neutral undertone C9 - For medium or tan skin tones with a cool pink undertone C10 - For medium or tan skin tones with a neutral undertone C11 - For medium or tan skin tones with a neutral undertone C12 - For medium or tan skin tones with cool pink undertone |
Fit Me Concealer
What it is:Â AÂ flawless, natural coverage. This oil-free concealer matches skin tones to deliver a more even complexion.
Coverage:Â Full
Finish:Â Natural
Formulation:Â Liquid
Product Highlights
- Full CoverageÂ
- Hydrating
- Non-comedogenic
- Oil-Free
- Fragrance-Free
05 Ivory 10 Fair  15 Light  20 Sand  22 Wheat  25 Medium 30 Honey 35 Deep 40 Caramel  45 Tan  50 Café 55 Hazelnut  57 Walnut  60 Cocoa  65 Coffee 75 Dark Coffee |
I Am Magic Concealer
What it is: A weightless full coverage concealer formulated to be the best full coverage concealer, great for all skin types and skin tones.
 Formulation Without: Parabens and Sulfates
Product Highlights
- Sweat-proofÂ
- Waterproof
- Hydrating
1 - for the deepest dark skin with a cool undertone 2 - for deepest dark skin with neutral warm undertone  3 - for deepest dark skin with warm undertone  4 - for deepest dark skin with cool undertone 6 - for deep dark skin with a neutral undertone 7 - for deep dark skin with a warm undertone  8 - for deep dark skin with a neutral undertone 9 - for dark skin with neutral cool undertone 10 - for dark skin with a cool olive undertone 11 - for dark skin with warm undertone  12 - for dark skin with cool golden undertone  13 - for tan-dark skin with cool olive undertone  15 - for tan skin with neutral undertone  16 - for tan skin with golden undertone 18 - for medium-tan skin with golden olive undertone 20 - for medium skin with warm golden undertone 22 - for light skin with warm golden undertone 23 - for fair skin with neutral undertone 24 - for the fairest skin with neutral cool undertone |
Liquid Touch Brightening Concealer
What it is:Â A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Coverage:Â Medium
Finish:Â Radiant
Formulation:Â Liquid
Skin Type:Â Normal, Dry, Combination, and Oily
More information: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-lasting and sweat-resistant. Plus, it comes in the same 48 shades as Liquid Touch Foundation.
- Medium Coverage
- Radiant Finish
- Liquid Formula
- Best for Dry, Combo, Normal Skin
- Vegan
- Without Parabens
170W - light with warm olive undertones 190W - light medium with warm golden undertones 230N - light medium with neutral olive undertones 240W - light medium with warm olive undertones 300C - medium with cool beige undertones 320W - medium with warm golden undertones 360W - medium tan with warm olive undertones 370N - medium tan with neutral golden undertones 380W - medium tan with warm golden undertones 400W - medium tan with warm neutral undertones 460W - medium deep with warm golden undertones 480W - medium deep with warm neutral undertones 500N - deep with neutral golden undertones 510W - deep with warm olive undertones 520W - deep with warm golden undertones 560W - deep with warm neutral undertones |
Skin Full Cover Concealer
What it is: A featherweight, full-coverage concealer with up to 16-hour skin-perfecting power that resists creasing and settling.
Coverage:Â Full
Finish:Â Natural
Formulation:Â Liquid
Product Highlights
- Natural Finish
- Long-wearing
- Full Coverage
- Liquid Formula
- Without Parabens
- Without Sulfates SLS & SLES
Porcelain - very fair beige with neutral undertones; for palest to extra light skin Warm Ivory - fair beige with light yellow undertones; for fair skin  Warm Sand - very light beige with yellow undertones; for very light skin Sand - light beige with yellow undertones; for fair to light skin  Beige - medium beige with yellow undertones; for light to medium skin  Warm Beige - medium golden beige with yellow undertones; for medium skin Natural - tan beige with yellow undertones; for medium skin Natural Tan - neutral beige with yellow and pink undertones; for medium skin  Warm Natural - golden beige with yellow undertones; for medium to dark skin  Golden - golden light brown with olive and yellow undertones; for dark skin |