Long-Lasting Velvety-Matte Lip Liner
What it is:Â A full-pigment lip pencil for shaping and contouring lips with precision.
Formulation Type: Lip Liner
Size:Â .053 oz / 1.49 g
More information:Â Anastasia Beverly Hills draws the line at the perfect lip. Its full-pigment Lip Liner delivers precise shaping, contouring and payoff. Glide on its creamy (never shiny or slippery) formula for a velvet-matte finish or wear all over for long-lasting, velvety-matte lips. The 18 shades pair with Matte & Satin Velvet Lipsticks.
Product Highlights:
Long Wearing
Warm Taupe Rosewood Parchment Cranberry Raisin Chai Blackberry Blackberry Chai Cranberry Parchment Raisin Rosewood Warm Taupe |
Micro Precise Eyebrow Pencil – 03 Dark Brown
What it is: an eyebrow pencil with an ultra-thin mine for precision styling.
Size:Â 0,05g / 0.001 oz
More information: The ultra-thin mine of the brow pencil allows an accurate application and draws hairline-like lines for perfectly defined, natural brows. The creamy texture effortlessly blends into small gaps in the brows to visibly fill them in. Full, thick wow-brows with a long-lasting finish – here we come!
Product Highlights:
Alcohol Free
Waterproof
Cruelty Free
Fragrance Free
MoistureGlow Plumping Lip Serum
What it is: A hydrating, melting, glossy balm—in a range from neutral to vibrant shades—that visibly plumps lips while delivering a dewy, shiny finish.
Formulation Type:Â Lip Plumper
Benefits:Â Hydrating, Plumping
More information:Â This unique serum quickly melts onto lips and visibly plumps, nourishes, and hydrates with a blend of conditioning, vegan oils. Made in a range of inclusive shades, it has a propel stick for effortless application.
Product Highlights:
Vegan
Hydrating
Plumping
Trending on social
Moisturizing body balm – Moisturizing balm with shea butter
What it is:Â A super moisturizing body cream with shea butter
Skin types:Â Dry, Dehydrated
Texture:Â Balm
Size:Â 400 ml
More information:Â The moisturizing body balm contains a duo of shea butter and mango butter to nourish and soothe the skin. Hydrated all day, it is more supple, soft and smoother.
Product Highlights:
Clean + Planet awareness
Vegan
Nourishing Lip Butter
What it is:Â A collection of vegan lip butters that are made with 95 percent natural ingredients that melt into lips to nourish and provide hydration for up to twelve hours.
Skin Type:Â Normal and Dry
Skincare Concerns:Â Dryness
More information: These SEPHORA COLLECTION lip formulas are made with 95 percent natural-origin ingredients that intensely moisturize lips for up to twelve hours. The vanilla, cherry, and mango lip butters melt into the lips to nourish and hydrate. These super-ingredient lip butters are dermatologically tested by independent laboratories and consumers to guarantee their safety and effectiveness.
Clinical Results: In tests of the 12-hour Nourishing Lip Butter – Vanilla, results included:
– +79% more hydration after 30 minutes
– +32% softer lips from the first application
– 96% of people found their lips are soothed after one application
In tests of the 12-hour Nourishing Lip Butter – Cherry, results included:
– +86% more hydration after 30 minutes
– +46% softer lips from the first application
– 95% of people found their lips are repaired after one application
In tests of the 12-hour Nourishing Lip Butter – Mango, results included:
– +88% more hydration after 30 minutes
– +31% softer lips from the first application
– 94% of people found their lips’ sensation of dryness was soothed after one application.
Product Highlights:
Good for: Dryness
Cream Formula
Hydrating
Best for Dry Skin
Vanilla Cherry Mango Cherry Mango Vanilla |
Nudescreen Lip Primer SPF 30 Natural
What it is:Â A multi-tasking, lightweight, tinted lip primer that preps and protects lips from daily UV damage and reduces the visible signs of lip aging.
Formulation Type:Â Lip Balm & Treatment
Color:Â Natural
Size: .34 oz / 10 mL
SPF:Â SPF 30 and under
More information:Â Â This lip primer is formulated with non-nano zinc oxide and vegan-powered, polyphenol-rich extracts of green algae, passionflower, and purple tea for daily environmental protection against UV rays from sun, visible signs of premature lip aging, as well as blue light protection from daily digital devices.
Product Highlights:
Hydrating
SPF
Vegan
Niacinamide
Good for anti – aging
Nudescreen Lip Primer SPF 30 Natural
What it is:Â A multi-tasking, lightweight, tinted lip primer that preps and protects lips from daily UV damage and reduces the visible signs of lip aging.
Size:Â .34 oz / 10 mL
Formulation Type:Â Lip Balm & Treatment
Benefits:Â Hydrating
SPF:Â SPF 30 and under
More information:Â Â This lip primer is formulated with non-nano zinc oxide and vegan-powered, polyphenol-rich extracts of green algae, passionflower, and purple tea for daily environmental protection against UV rays from sun, visible signs of premature lip aging, as well as blue light protection from daily digital devices.
Product Highlights:
Hydrating
SPF
Vegan
Niacinamide
Peptide Lip Tint
What it is:Â A nourishing formula with sheer-but-buildable color
Size: 10ml / .3 fl oz.
The Shades:Â Â Core shades includes: Espresso, Raspberry Jelly, Ribbon, and Toast
+ summer shades in Guava Spritz, Peach Pit, Salty Tan, and Shortcake.
More information:Â
• A lip tint that hydrates and nourishes
• Replenishes dry lips
• Helps lock-in moisture for visibly plumper, softer lips
Guava Spritz Shortcake Peach Pit Espresso Raspberry Jelly Ribbon Toast Rhode Vanilla Espresso Guava Spritz Peach Pit Raspberry Jelly Rhode Vanilla Ribbon Shortcake Toast |
PhD Hybrid Hydrating Tinted Lip Oil
What it is:Â A clean, award-winning, sheer tinted lip oil that delivers lightweight hydration and non-sticky shine with a cushiony feel.
Size:Â 0.25 oz / 7 mL
Formulation Type:Â Lip Gloss, Lip Balm and Treatment
More information:Â Get the shine of a gloss without the stickiness while drenching your lips in sheer, hydrating color that moisturizes and nourishes lips. Available in pH-powered shades that transform into a true-to-you tint and makes lips feel more conditioned with daily use.
Product Highlights:Â
Hydrating
Vegan
Secondary Tint Secondary Tint |
Power Grip Primer + 4% Niacinamide
What it is:Â A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Size:Â 0.8 fl.oz / 24 ml
More information:Â e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Product Highlights:
Vegan
Cruelty Free
Pro Kiss’r Luscious Lip Balm
What it is:Â A creamy, moisture-lock lip balm with a plush, doe-foot applicator that smooths, softens, and preps for luscious, kiss-worthy lips that last.
Size:Â 0.4 oz/ 12 mL
More information:Â Â Made with rich, yet non-greasy shea and mango seed butters, this lip balm is super-creamy, lightweight, and glides over lips to soothe, nourish, and lock in moisture. An ultra-plush, doe-foot applicator delivers the non-sticky formula with an Invisipink sheen for a softer, smoother, lipstick-ready finish.
Product Highlights:
Hydrating
Vegan
Retractable EyeBrow Pencil – Waterproof
What it is:Â A retractable waterproof pencil with an ultra-fine tip that creates hair-like strokes for precise definition and long-lasting, natural-looking brows.
Size:Â 0.003oz / 0.08g
More information:  This brow pencil is great for filling in sparse areas, creating shape, and mimicking the look of actual brow hair. It is available in a range of natural-looking colors, and the long-wearing formula stays put and won’t smudge. A spoolie brush is also included so you can blend the product throughout your brows.
Product Highlights:
Community Favorite
Medium Coverage
Natural Finish
Waterproof
Long Wearing
11 Ebony 01 Blonde 08 Chocolate Brown 06 Soft Charcoal 02 Nutmeg Brown 05 Medium Brown 03 Rich Chestnut 01 Blonde 02 Nutmeg Brown 03 Rich Chestnut 05 Medium Brown 06 Soft Charcoal 08 Chocolate Brown 11 Ebony |
Rouge Coco Baume Hydrating Beautifying Tinted Lip Balm Buildable Colour
What it is:Â A comfortable moisture-rich balm that smooths the appearance of lips and offers buildable colour.
Size:Â 3g / 0.1 oz
More information: The formula contains a deeply hydrating oil, made from fruit and olive leaves, that features restorative and antioxidant properties for better-looking lips day after day.
Product Highlights:
Vegan
Hydrating
Shade Slick Gelée Sheer Tinted Lip Oil
What it is:Â A high shine, sheer wash of color infused with plant derived squalene and quinoa seed oil for healthy lips all day long.
Formulation Type:Â Lip Gloss
Size:Â 0.23 oz / 7 ml
Benefits:Â Hydrating
More information:  An ultra-sheer tint of glossy color infused with blooming pigments, that leave a subtle stain based on your lips’ natural color and pH. Lightweight, non-sticky formula feels like you’re wearing nothing at all. Infused with squalane and quinoa seed oil for lasting moisture and barrier protection.
Product Highlights:Â
High Shine Finish
Vegan
Cruelty Free
Hydrating
Les Deux Jete Taupe Mapleton Jete Les Deux Mapleton Taupe |
Silk Balm Spicy Thermo Plumping Lip Balm
What it is:Â A hydrating, super sensorial lip plumper in a translucent orange shade that gradually tingles and warms for instantly fuller-looking, juicy lips!
Size:Â 3 ml / 0.10 fl.oz
More information:Â
- Infused with Sichuan pepper extract & intense warming agents
- Packed with the same smoothing & hydrating ingredients as our OG Silk Balm
- Moisturizing, lightweight, non-sticky, developed in a sweet chili scent
- Creates a mirror-like shine with a spicy, feel-good tingling sensation
- Makes your lips look & feel SO juicy
“
Product Highlights:
Alcohol free
Vegan
Slick Salve Glossy Lip Balm for Soothing + Hydration
What it is:Â A vegan, barrier-building balm that quickly hydrates, soothes, and protects dry, chapped lips, providing shine and relief that lasts all day.
Skin Type:Â Normal, Dry, and Combination
Skincare Concerns:Â Fine Lines and Wrinkles, Dryness, and Uneven Texture
Size:Â 0.5 oz / 15 ml
Formulation:Â Balm
More information:Â Powered by peptides and a tri-ceramide complex to visibly diminish signs of aging, this minty, barrier-building balm provides intensive hydration for chronically dry lips, visibly improving their texture over time. The vegan formula protects and soothes, delivering long-lasting results.
Product Highlights:
Cruelty Free
Vegan
Good for dryness
Hyaluronic Acid
Speak Love Glossy Lip Treatment Oil
What it is:Â A nourishing, clean lip treatment oil packed with soothing hydrators and natural oils for a high-shine finish and long-lasting comfort.
Size:Â 0.4 oz/ 12 mL
More information:Â This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish.
Product Highlights:
Gluten Free
High Shine Finish
Vegan
Squalane + Amino Acids Hydrating Lip Balm
What it is:Â A multi-use moisturizing balm designed to soften feel, nourish, and boost moisture within the lips, elbows, and cuticles.
Skin Type:Â Normal and Dry
Skincare Concerns:Â Dryness
Formulation:Â Balm
More information:Â This balm is formulated with well-known hydrator squalane as its base, and a biomimetic blend of amino acids and natural moisturizing factors to help seal in moisture. This balm leverages its emollience to provide immediate, long-lasting hydration and skin barrier support.
While everyone’s skin is different, this product was shown to be non-irritating and non-sensitizing to the skin in The Ordinary’s clinical test.
Product Highlights:
Good for dryness
Fragrance Free
Alcohol Free
Without Silicones
Squalane+ Rose Vegan Lip Balm
What it is:Â A deeply moisturizing, fragrance-free balm packed with a trio of clinically proven moisturizers and plumping wakame algae to hydrate and nourish lips.
Skin Type:Â Normal, Dry, Combination, and Oily
Size:Â 0.51 oz/ 15 mL
Skincare Concerns:Â Dryness and Dullness
Formulation:Â Balm
More information:Â
The best clean lip balm ever is here. Housed in hygienic, sugarcane-derived packaging, this vegan formula delivers 10X more hydrating power with a trio of clinically tested moisturizers, luxurious rose wax, and visibly plumping wakame algae for soft, healthy-looking lips.
This product is an Allure Best of Beauty award winner.
Product Highlights:
Good for dryness
Hyaluronic Acid
Plumping
Fragrance Free
Stay Vulnerable Glossy Lip Balm
What it is:Â A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Formulation Type:Â Lip Gloss
Benefits:Â Hydrating
More information:Â Like a lip mask in a gloss, this ultra-cushiony, comfortable formula hugs lips with nourishing hydration while visibly plumping them with buildable color and shine. Made with a botanical blend of lotus, gardenia, and white waterlily, it also helps soothe, calm, and nourish lips.
Product Highlights:Â
Without Parabens
Satin Finish
Vegan
Cream Formula
Light Coverage
Nearly Apricot Nearly Rose Nearly Neutral Nearly Mauve Nearly Berry Nearly Apricot Nearly Berry Nearly Mauve Nearly Neutral Nearly Rose |
TattooStudio Brow Tint Pen – 365 Deep Brown
What it is:Â TattooStudioâ„¢ Brow Tint Pen Makeup fills in eyebrows with natural-looking hair-like strokes that last up to 24 hours.
Size:Â .037 fl.oz / 1.1 ml
More information:Â Achieving perfectly defined natural-looking eyebrows has never been easier! Our 1st eyebrow tinting pen features an exclusively-designed multi-prong tip that delivers the look of natural, hair-like strokes instantly. Our long-lasting formula delivers up to 24 hour wear that is smudge-proof and transfer-proof.
Product Highlights:
Cruelty Free
Ultra Slim Brow Pencil
What it is:Â an eyebrow pencil that blends color to achieve an effortless, quick look.
Size:Â 0.09 g / 0.003 oz
More information:Â Your most defined brows yet. Ulta Beauty Collection’s Ultra Slim Brow Pencil coats brows with the finest precision for a natural-looking finish.
Product Highlights:
Clean ingredients
Cruelty Free
Matte Finish
Dark Brown Medium Brown Dark Brown Medium Brown |
Ultra Suede® Sculpting Lip Pencil – Dark Chocolate
What it is:Â A precision dual-ended lip liner that defines, sculpts, and limitlessly shapes the lips to create the illusion of a fuller pout.
Size:Â 1.4g / 0.049 oz
More information:Â This full-coverage matte formula is infused with emollients for extra comfort and does not feather or bleed. It also has lip-lock technology, which extends the wear of your lipstick, and contour-shape technology creates the ideal definition for any lip shape. The dual-ended brush blends and blurs color to perfection.
Product Highlights
Long Wearing
Hydrating
Cruelty Free
Vegan
Matte Finish
100% Organic Cold-Pressed Borage Seed Oil
What It Is: 100% Organic Cold Pressed Borage Seed Oil works to maintain a healthy complexion. Soothing and healing, this organic oil can also be used to diminish acne, plump the skin and reduce inflammation.
Size: 30 ml / 1 fl. oz.
More Information: 100% Organic Cold-Pressed Borage Seed Oil soothes, hydrates, and nourishes dry skin, thanks to its exceptionally high concentration of gamma-linolenic acid (GLA), an essential fatty acid that supports healthy-looking skin. And because it’s made of 100% organic borage seed oil that is naturally sourced and cold-pressed, it’s rich in linoleic, oleic, stearic, and palmitic acids—meaning it’s ideal for skin that has become irritated due to dryness.
Product Highlight:
Alcohol Free
Oil Free
Silicone Free
Vegan
Gluten Free
Cruelty Free
16HR Camo Concealer
What it is:Â A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours.
Great for:Â Normal, Combination, Dry, and Oily skin
Product Highlights
- Full Coverage
- Matte Finish
- Free of Parabens
- Cruelty-Free
- Vegan
- Large doe foot applicator
Fair Warm - fair with yellow undertones Light Beige - light with golden beige undertone Light Sand - light with neutral undertones Medium Warm - medium tan with golden beige undertone Medium Golden - medium tan with golden undertone Medium Neutral - medium tan with warm undertones Medium Sand - medium with neutral undertones  Medium Beige - medium with golden beige undertones Tan Neutral - tan with neutral undertones Tan Sand - tan with olive undertones  Tan Latte - tan with warm-neutral undertones Deep Olive - deep with olive undertones  Rich Walnut - rich with neutral-warm undertones  Rich Cocoa - rich with neutral undertones Rich Ebony - rich with cool-neutral undertones  |
#BombBrows Full ‘N Fluffy Eyebrow Fiber Gel
What it is: A brow gel to boost your brows with confidence.
More information: This brow gel has a spoolie that gives you full control to target and fill sparse areas. The water-resistant, long-lasting, smudge-, sweat-, and transfer-proof formula holds hairs in place, without them feeling stiff or crunchy. The blend of coconut oil, vitamin E, castor oil and cyperus oil ensures your brow hair will be super conditioned too. Wear alone or pair with our #BOMBBROWS Microshade Brow Pencil for a more defined look. Either way, your brows will look so naturally bomb, no one will be able to tell what you’ve changed. Create full, fluffy-looking #BOMBBROWS in seconds! Available in 8 universal shades, this lightweight brow gel instantly tames, tints and adds thickness to your hair with volumizing microfibers. It’s now so easy to enhance your natural brow shape and create different looks, whether you like them feathered or naturally groomed.
Product Highlights:
Long Wearing  Cruelty Free
1 - Warm Blonde 2 - Neutral Blonde 3 - Caramel Blonde 4 - Light Brown 5 - Medium Brown 6 - Rich Brown 7 - Black Brown 8 - Soft Black 1 - Warm Blonde 2 - Neutral Blonde 3 - Caramel Blonde 4 - Light Brown 5 - Medium Brown 6 - Rich Brown 7 - Black Brown 8 - Soft Black |
#FauxFilter Luminous Matte Buildable Coverage Crease Concealer
What it is:Â A buildable, creamy formula that can flex from medium to full coverage while it visibly brightens and conceals, is fragrance-free, long-wearing, crease-proof, and made to move with you.
Coverage:Â Full
Finish:Â Matte
Formulation:Â Liquid
More information: FauxFilter Luminous Matte Concealer is infused with conditioning sweet almond oil and vitamin E to delicately nourish without settling into fine lines. This versatile concealer has a lightweight, blendable formula that melts into skin with extended staying power that is waterproof and won’t transfer. It effortlessly diminishes the look of dark circles and blemishes while softly blurring and visibly brightening. This concealer is available in 29 shades.
Product Highlights
- Liquid formula
- Long wearing
- Vegan
- Waterproof
- Full coverage
- Matte finish
Whipped Cream 0.1 Golden - very fair skin tones with golden undertones Marshmallow 1.3 Golden - fair skin tones with golden undertones Meringue 2.1 Neutral - fair-light skin tones with neutral undertones Nougat 2.5 Golden - light skin tones with golden undertones Sugar Biscuit 3.5 Neutral - light-medium skin tones with neutral undertones Graham Cracker 4.1 Golden - medium skin tones with golden undertones Cookie Dough 4.3 Neutral - medium skin tones with neutral undertones Granola 4.5 Golden - medium skin tones with golden undertones (Huda’s shade) Toasted Almonds 5.3 Golden - medium-tan skin tones with golden undertones Candied Ginger 6.1 Golden - tan skin tones with golden undertones Praline 6.3 Neutral - tan skin tones with neutral-olive undertones Brittle 6.5 Golden - tan skin tones with golden undertones Crumble 7.1 Neutral - deep-tan skin tones with neutral undertones Salted Caramel 7.3 Golden - deep-tan skin tones with light-golden undertones Butterscotch 7.5 Golden - deep-tan skin tones with bright-golden undertones Hazelnut 8.1 Neutral - rich skin tones with neutral undertones Maple Syrup 8.3 Golden - rich skin tones with golden undertones Brownie 8.5 Red - rich skin tones with red undertones |
18B Makin’ Bank Artistry Palette
- Shimmer Finish
- Matte Finish
25% Vitamin C + Glutathione Clinical Serum
What It Is: This light, hydrating serum features 25% vitamin C + powerful supporting antioxidants to visibly improve tone, discolorations, elasticity & firmness with zero irritation.
Size: 30 ml
More Information: 25% Vitamin C + Glutathione Clinical Serum is formulated with a highly stable blend of oil-and-water soluble vitamin C for optimal effectiveness. Glutathione + GAP technology (glutathione amino acid precursors) work to minimize irritation while amping up antioxidant protection and ingredient stability. This clinical-level formula helps sustain a natural level of glutathione & vitamin C within skin’s most uppermost layers for extended results, while reducing oxidative stress that triggers discoloration.
Product Highlight:
Cruelty Free Vegan