FauxFilter Luminous Matte Foundation
What it is: A cult-favorite, fragrance- free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish.
More Information: It is a blendable, full coverage, fragrance free, transfer-proof, water-proof, fade-proof and sweat- and- humidity-proof formula and offers up to 24 hours of wear. This foundation is essentially your new BFF. No matter the weather, occasion or situation, fauxfilter Luminous Matte won’t let you down.
Product HighlightsÂ
- Fragrance free
- Liquid foundation
- Vegan
- Full coverage
- Matte finish
130g 140g 150g 200b 210b 220n 230n 240n 250g 310g 320g 330n 340g 350g 400g 405n 410g 420g 430n 440g 450g 455r 500g 510r 520g 530r 540g 550r 560r 590r |
Fit Me Matte + Poreless Liquid Foundation
What It Is: Fit Me Matte + Poreless Foundation face makeup. This lightweight foundation mattifies and refines pores and leaves a natural, seamless finish.
More Information: It is ideal for normal to oily skin. This exclusive matte foundation formula features micro-powders to control shine and blur pores. It is a pore minimizing foundation that wears all day long. Dermatologist and Allergy tested. Maybelline Fit Me Liquid Foundation provides coverage for a wide array of skin tones.
Product Highlights
- Full coverage
- Matte finish
- Shine control
- Blurs pores
- Wide shade range
220 Natural Beige 310 Sun Beige 312 Golden 320 Natural Tan 322 Warm Honey 330 Toffee Caramel 332 Golden Caramel 334 Warm Sun 335 Classic Tan 338 Spicy Brown 340 Cappuccino 355 Coconut 356 Warm Coconut 358 Latte 360 Mocha 362 Truffle 365 Nutmeg 368 Deep Golden 370 Deep Bronze 375 Java 380 Espresso |
Flawless Satin Foundation
What It Is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called flawless finish foundation.
More Information: Meet your match with this skin perfecting foundation. This highly blendable formula goes on smooth as silk, providing medium -to-full coverage and weightless all-day wear. Added perk: It’s supercharged with glycerin to hydrate and soften your skin.
Product Highlights
- Buildable, blendable color
- Semi-matte finish
- Improves uneven skintone and texture
- Long wearing
- Great for all skin types
- Vegan and cruelty-free
Light Ivory Shell Buttercup Buff Bisque Sand Custard Linen Cashew Almond Suede Chai Honey Tan Maple Caramel Latte Cinnamon Spice Coco Sienna Espresso Cacao Ebony |
Full Coverage Cream Foundation
What it is: This foundation hides the most severe imperfections without caking. Dark spots, scars, flaws and blemishes are fully covered.
More Information: Its innovative formula and creamy texture perfectly conceals flaws and blemishes for a totally smooth looking skin. Enriched in extremely fine, micronized pigments, the Full Coverage Cream Foundation offers an even make up result in extremely pure, vibrant colors.
Product Highlights
- Full coverage
- Creamy texture
- Enriched in micronized pigments
- Oil free
- Fragrance free
GloWish Multidew Vegan Skin Tint Foundation
What it is: A clean, fragrance-free, buildable skin tint foundation. Formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: This foundation is 92 percent naturally derived, vegan, fragrance-free, waterproof and sweat-proof to give you luminous vibes all day long. It blends seamlessly and comes with a fuss-free pump, making it perfect for everyday use.
Product Highlights
- Radiant finish
- Light coverage
- Fragrance free
- Vegan
- Liquid formula
02 Fair Light - fair light skin tones with golden undertones 03 Light - light skin tones with peachy undertones 04 Fair Light Medium - light medium skin tones with pink-neutral undertones 05 Medium - medium skin tones with neutral undertones 06 Medium Tan - medium tan skin tones with golden undertones (Huda’s Shade) 07 Tan Light - tan light skin tones with neutral undertones 08 Tan - tan skin tones with golden-neutral undertones 09 Extra Tan - extra tan skin tones with olive-neutral undertones 10 Deep Tan - deep tan skin tones with red-neutral undertones 11 Deep - deep skin tones with red undertones 12 Rich - rich skin tones with neutral undertones 13 Extra Rich - extra rich skin tones with red-neutral undertones |
Halo Glow Liquid Filter
What it is: A multi-purpose, liquid glow booster infused with hydrating ingredients to give your complexion a soft-focus social filter effect IRL.
Why you’ll love it:
- Glowy makeup and skincare hybrid for dewy skin
- Complexion looks healthy and more radiant
- Liquid filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Enriched with skin-loving ingredients like Squalane and Hyaluronic Acid
- Glass container is recyclable
Great for: Dry, Oily and Combination skin.
More Information: Achieve glowing perfection with e.l.f. Cosmetics Halo Glow Liquid Filter. This innovative, multi-purpose, liquid glow booster and skincare-makeup hybrid is infused with skin-loving ingredients that work to enhance the overall look of skin while rendering a soft-focus, effortless radiance.
Product Highlights
- Skincare-makeup hybrid
- Social media viral
- Hydrating
- Effortless radiance
- Liquid glow booster
0 Fair 0.5 fair 1 Fair 2 Fair/Light 3 Light/Medium 3.5 Medium 4 Medium 5 Medium/Tan 6 Tan/Deep 7 Deep/Rich 8 Rich 8.5 Rich |
HD Skin Undetectable Long-wear Foundation
What it is: An undetectable Liquid foundation that blurs and covers imperfections for up to 24 hours, powered by a micro-skin system that syncs with the skin for true-to-skin finish.
Skin Type: Normal, Oily, Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: The new-and-improved version of Ultra HD Foundation is powered by technology that enhances performance and undetectability, for skin that looks like skin under any light. Comfortable and easy to apply, this medium-to-full coverage foundation flexes with skin for no caking or settling into lines. HD Skin is non-comedogenic, waterproof, sweatproof, and comes in more sustainable* packaging.
*HD Skin bottle is recyclable and made from 40 percent recycled glass. It also has a FSC carton and bio-sourced cap.
Product HighlightsÂ
- Liquid foundation
- Waterproof
- Best for oily, combo and normal skin
- Long-wearing
- Natural Finish
- Medium coverage
1Y08 warm porcelain 2Y20 Warm Nude 2N26 Sand 2Y32 Warm Caramel 2Y36 Warm Honey 3Y40 Warm Amber 3Y46 Warm Cinnamon 3Y52 Warm Chestnut 3Y56 Warm Hazelnut 4Y60 Warm Almond 4N62 Almond 4Y66 Warm Walnut 4Y70 Warm Espresso 4R72 Cool Espresso 4N74 Espresso |
Hollywood Flawless Filter
What it is: A complexion booster that blurs, smooths and illuminates for a real life filter effect. Customize your glow with four ways to apply.
Coverage: Light
Finish: Radiant
Formulation: Liquid
Best for Skin Type: Normal, Oily, Dry, and Combination
More Information: Inspired by social media filters, Charlotte created this to be a confidence glow filter. It can be used as a tinted primer, under foundation, mixed with foundation or as a highlighter on high points of the face. The formula is light as air and moisturizes for up to 24hours while smoothing and visibly brightening skin for a radiant finish.
Product Highlights
- Trending on social
- Radiant finish
- Community favourite
- Liquid foundation
- Vegan
- Without parabens
1 - Fair - Neutral beige for fair skin tones 2 - Fair - Peachy beige for light skin tones 2.5 - Fair - Golden beige for light skin tones 3 - Fair - Warm peach for light to medium skin tones 4 - Medium - Olive for medium skin tones 4.5 - Medium - Golden beige for medium skin tones 5 - Tan - Golden peach for tan skin tones 5.5 - Tan - Neutral caramel for tan skin tones 6 - Tan - Warm amber for tan to deep skin tones 6.5 - Deep - Neutral bronze for deep skin tones 7 - Deep - Rich bronze for deep skin tones 8 - Deep - Warm mahogany for deep skin tones |
I Am Magic Natural Radiance Foundation
What it is: I Am Magic Natural Radiance Foundation is a high-performance hybrid formula that delivers a buildable medium -to-full coverage with proprietary active skincare ingredients and natural herbs like Acerola Cherry ferment, rich in Vitamins A, Vitamin C and Antioxidants to protect and hydrate your skin.
More Information: Its available in 33 radiantly rich and versatile shades that blend into all skin tones without leaving a trace of white cast or oxidation on your skin.
The formula provides long-lasting performance without compromising the health of the skin. The weightless and breathable formula melts into the skin without weighing it down.
*”Micro-Pearls” and soft-focus light-reflecting powders instantly boost radiance and create a luminous finish.
*Visible “veil of perfection” effect – blurring formula fills in fine lines & imperfections to smooth out skin surface & even out complexion for a younger-looking appearance without filters.
Product Highlights
- Natural Radiant Finish
- Weightless
- Breathable
- Easy glide
- Blendable
- Longwear
610 Cebu 550 Martinique 530 Ibiza 515 Bombay 340 Kampala 300 Gabon 230 Malawi 200 Kenya 130 Mali 100 Sudan |
I AM MAGIC VELVETY MATTE FOUNDATION
What it is: I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it’s the best full coverage foundation!
More Information: The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. Its expertly formulated shades are globally inspired by ALL skin tones, from the deepest to the fairest fair.
Product Highlights:
- Full coverage
- Long-wearing
- Non-cakey
- Velvety matte finish
200 205 210 330 350 410 430 435 450 500 510 |
Infallible Fresh Wear 24 Hour Foundation
What it is: A breakthrough longwear foundation that offers up to 24 hours of wear with a weightless formula that allows the skin to breathe.
More Information: The ultra-thin liquid goes on smoothly to give a fresh, even, healthy -looking complexion, plus it comes in 30 shades, offers medium-to-full buildable coverage and won’t clog pores. It is formulated with SPF and also suitable for all skin types.
Product Highlights
- Natural finish
- Liquid formula
- Non-comedogenic
- Suitable for all skin types
- Transfer resistant
- Dermatologist tested
390 Snow 405 Porcelain 412 Warm Ivory 420 True Beige 425 Linen 445 Vanilla 460 Golden Beige 465 Sand 475 Sun Beige 480 Radiant Sand 481 Cool Sand 482 Radiant Sun 485 Golden Sun 486 Toasted Almond 488 Caramel 490 Golden Amber 495 Amber 500 Honey Bisque 505 Toffee 510 Hazelnut 511 Maple 515 Copper 520 Sienna 525 Deep Golden 530 Deep Amber 535 Espresso 540 Mahogany 545 Ebony |
Infallible Pro-Matte Foundation
What It Is: Achieve a matte finish that won’t fall flat with this air-tight, long wearing, liquid formula.
More Information: Lightweight and creamy, this foundation goes on smooth with a demi-matte finish that lasts up to 24 hours – hiding imperfections for a smooth, clear complexion.
Product Highlights
- Matte finish
- Oil free
- Non comedogenic
- Liquid makeup
- Long wearing
104 Golden Beige 107 Fresh Beige 108 Caramel Beige 108.5 Honey Beige 109 Classic Tan 110 Crème Café 111 Soft Sable 112 Cocoa 113 Brown Suede 114 Rich Chocolate 115 Rich Ebony |