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New
Power Grip Primer + 4% Niacinamide
About:
What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Size: 0.8 fl.oz / 24 ml
More information: e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Product Highlights:
Vegan
Cruelty Free
New
Glow and Sculpt Face Serum Primer with Niacinamide
About:
What It Is: A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow.
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Size: 40 ml / 1.4 fl. oz.
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Finish: Radiant
Skin Type: Normal, Oily, Dry, and Combination
Concerns: Dryness and Redness
More Information: This primer is a skincare and makeup-prep hybrid product that helps your makeup last longer. The nonstick, lightweight formula leaves the skin feeling hydrated and helps to reduce the look of redness. The roller applicator helps to reduce puffiness and allows you to add visible definition to your jawline and cheekbones.
Product Highlight:
Hydrating
Good for: Redness
Niacinamide
Radiant Finish
Cruelty Free
New
Secure The Glow- Tacky Hydrating Primer
About:
What it is: A hydrating primer with advanced capsulated technology that visibly boosts radiance, giving a smoother makeup application for a glowy look all day.
Size: 30ml / 1.0 fl. oz.
More Information: Providing up to 24 hours of hydration, this primer is made with a unique B.O.B.A complex to prevent moisture loss, visibly brighten, refresh, and protect skin from environmental stressors. The “base tack” feel of the formula grips foundation for long wear makeup application.
Product Highlight:
Hydrating 
Radiant Finish
Good for: Dryness 
Long Wearing
Hyaluronic Acid
New
Smooth + Blur Primer
About:
What it is: A silky makeup primer that gives a soft-focused, blurred effect to reduce the appearance of pores, fine lines, and wrinkles.
Size: 30 ml / 1.01.fl. oz.
More Information: This lightweight formula diffuses imperfections and smooths your skin texture with a soft-powder finish. It is perfect as a smooth base to extend makeup wear and is formulated for all skin types. The package is made from 31 percent recycled plastic.
Product Highlight:
Vegan
Good for: Uneven Texture
Good for: Pores
Fragrance Free
New
Yummy Skin Glow Serum
About:
What It Is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.
More Information: This ultra-hydrating primer contains antioxidant-rich fruit extracts such as kiwi, dragon fruit, fig, and pomegranate to protect skin from environmental stressors. It is also formulated with turmeric and olive-derived squalane oil. This serum-oil hybrid provides long-lasting hydration for plump-, dewy-looking skin.
Product Highlight:
Good for: Dryness
Good for: Uneven Texture
Plumping
Radiant Finish
Hydrating
Hyaluronic Acid
New
Yummy Skin Mattifying Water Powder Serum
About:
What It Is: A mattifying water-to-powder serum that primes, absorbs shine, and visibly refines skin with Comfort Matte Complex, a unique blend of seven potent ingredients.
Size: 30ml / 1.0 fl. oz
More Information: This skincare-prep serum absorbs oil all day without an over-drying effect. Fast-absorbing, translucent, and undetectable on all skin tones, it preps your skin for the best matte-makeup results while combating acne-prone skin concerns like oiliness, shininess, and large pores.
Product Highlight:
Non- Comedogenic
Niacinamide
Vegan
Hyaluronic Acid
Best for Oily, Combo, Normal Skin
New
Nu Blotting Lotion
About:
What it is: A breathable and detoxifying priming mattifier lotion that controls shine and reduces the appearance of pores without drying out skin.
Size: 25 ml / 0.84 fl. oz.
More Information: The breathable gel formula is infused with salicylic acid and limonette extract to help reduce shine and minimize the look of pores without leaving skin tight or dry. Use it as a mattifying base under foundation or on its own if you want a natural look with shine control.
Product Highlight:
Paraben Free 
Oil Free Sulphate Free
New
Pure Canvas Primer Blurring
About:
What It Is: Laura Mercier’s Pure Canvas Primer Blurring smoothes skin for even makeup application and visibly reduces the appearance of pores instantly and over time.
More Information: This innovative primer blurs the look of skin for a soft-focus effect. The breathable formula seals in skincare and creates a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primer not only protects skin but is also good for skin. Infused with Microalgae and Blurring Powders, the primer conditions skin over time for improved look and texture and absorbs excess oil while providing a mattifying effect.
Product Highlight:
Silicone Free 
Anti-oxidants Free
Oil Free ParabenFree
