Face Primer

Face Primer

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Power Grip Primer + 4% Niacinamide

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About:

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Size: 0.8 fl.oz / 24 ml

More information: e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.

Product Highlights:

Vegan

Cruelty Free

All Nighter Face Primer

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About:

What it is: A smoothing and hydrating face primer that grips foundation into place and supports its staying power, so your look lasts all day.

More information: This long-wearing complexion primer goes on sheer, silky soft to the touch, and leaves skin feeling hydrated. It preps and smooths the look of skin, then grips makeup in place so it lasts longer, but is so lightweight that you can wear it solo. It reduces the look of fine lines and leaves skin feeling slightly lifted.

Product Highlights:

  • Vegan
  • Long-wearing
  • Hydrating
  • Good for: Uneven Texture

BACKSTAGE Face & Body Primer

About:
What it is: A lightweight, universal primer that helps makeup last longer, blurs imperfections, and delivers up to 24 hours of hydration for an enhanced complexion.
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Size: 1.6 oz/ 50 mL
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More information: BACKSTAGE is a collection of makeup-artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage. This primer creates a naturally-enhanced, even, and luminous complexion for a touch-up effect and foundation that lasts all day.
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Product Highlights:
  • Community favorite
  • Vegan
  • Cruelty free

Banana Bright Face Primer

About:

What it is: A vitamin C-infused, illuminating face primer with banana powder-inspired pigments that delivers instant radiance while improving and extending makeup wear.

Skin Type: Normal, Dry, Combination, and Oily

Size: 30ML/1FL.OZ

More information: Inspired by bestselling Banana Bright Eye Creme, this face primer creates a dewy, healthy-looking glow—whether it’s applied under makeup, on top as a highlighter, or even worn alone. It also smooths skin and improves the look of fine lines and wrinkles for a perfected canvas for your Ole Glow®.

Product Highlights:

  • Cruelty free
  • Good for: Pores
  • Good for: Uneven Texture

Blemish Fighting Putty Primer

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About:

What it is: The putty’s unique, velvety formula smooths over imperfections, gripping makeup for all-day wear or giving you an even, clear bare-faced finish.

More information: 

Primers don’t get more iconic than this. The Blemish Fighting Putty Primer has been formulated with blemish-busting ingredients to fight breakouts while smoothing skin for a flawless and even makeup canvas. The creamy formula has been infused with salicylic acid to help prevent the development of future breakouts and reduce redness, zinc to help to reduce inflammation, and kaolin to control oil and draw out imperfections.

Products Highlights:

  • Vegan
  • Cruelty free
  • Phthalates and paraben free
  • Perfect for blemish-prone, combination, and oily skin

Ever Matte Poreless Priming Perfector Makeup Foundation Primer

About:

What it is: Oil control primer that perfects for an all-day matte, smooth complexion while minimizing pores.

Skin Type: All

Size: Min

More information:

  • Ever-Matte Poreless Priming Perfector Travel Size, 12 g / 0.40 Fl. Oz.
  • A travel-sized targeted mattifying primer that controls oil for up to 12 hours.
  • Mattifies Skin, Blurs Pores, Controls Oil, 12 – Hour Wear
  • This oil-free mattifying primer that keeps every face effortlessly fresh and flawless. Wear alone or before foundation to create a matter, pore less canvas.

Product Highlights

  • Mattified
  • Blurs
  • Controls shine

Forever Glow Veil Makeup Primer

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What it is: Forever Glow Veil Makeup Primer is a radiant Dior foundation primer that delivers up to 24 hours of hydration, enhances makeup and leaves skin looking luminous.

Size: 30ml / 1fl.oz

More information: Made with 97% natural-origin ingredients, Dior Forever Glow Veil is super-charged with hyaluronic acid for intense, lasting hydration. The floral skincare-infused formula delivers a glowy makeup look and refines skin texture for a more radiant-looking complexion in 1 month.

Product Highlights:

  • Vegan
  • Cruelty free
  • Community favorite
  • Paraben free

Forever Velvet Veil Matte Primer

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About:

What it is: A 24-hour Dior foundation primer that delivers a natural-matte, shine-free makeup finish, visibly smooths skin and blurs pores and fine lines.

More Information: This blurring and mattifying primer reduces the appearance of pores and blemishes and visibly refines texture. Wear alone for a smooth no-makeup look or under foundation for a seamless application and extended makeup wear. This Dior makeup primer comes in a universal shade for all skin tones.

Products Highlights:

  • Free of parabens
  • Formaldehydes
  • Phthalates
  • Mineral oil

Glow and Sculpt Face Serum Primer with Niacinamide

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About:
What It Is: A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow.
Size: 40 ml / 1.4 fl. oz.

Finish: Radiant

Skin Type: Normal, Oily, Dry, and Combination

Concerns: Dryness and Redness

More Information: This primer is a skincare and makeup-prep hybrid product that helps your makeup last longer. The nonstick, lightweight formula leaves the skin feeling hydrated and helps to reduce the look of redness. The roller applicator helps to reduce puffiness and allows you to add visible definition to your jawline and cheekbones.

Product Highlight:

Hydrating

Good for: Redness

Niacinamide

Radiant Finish

Cruelty Free

Glowish Blur Jam Silicone Free Smoothing Primer

About:
What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.
Finish: Natural

Formulation: 
Cream
More information: An instantly smoothing, mattifying, and breathable primer that is silicone-free and jam-packed with skin-loving ingredients for all-day hydration and12-hour pore-blurring power! Infused with Damascus rose water, prickly pear, and cactus flower extract, the formula helps to boost hydration, maintain skin barrier protection, and extend makeup wear for up to 12 hours! You can wear it under, alone, or on top of makeup for a shine-free, even complexion.
Product highlights:
  • Vegan: Product does not contain any animal or animal-derived ingredients.
  • Cruelty-free: Finished product and ingredients are not tested on animals.
  • Hydrating
  • Good for pores
  • Fragrance free

High-Adherence Silicone Primer

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About:

What it is: A mattifying primer that blurs the look of pores to create a smooth surface for makeup.

Size: 30mL

More information: High-Adherence Silicone Primer is a cream-like product that uses advanced adaptive silicones to blur the look of pores and imperfections so that your makeup goes on smooth and stays on longer.

Product Highlights:

  • Community favorite
  • Cruelty free
  • Good for pores

Hydrate Primer

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About:

What it is: a fast-absorbing, lightweight water-based primer that instantly hydrates skin.

More information: This primer is the perfect skin pick me up. A fast-absorbing, lightweight water-based primer that will inject your skin with Vitamin E and Hyaluronate Acid to instantly hydrate skin. The white liquid goes on clear, sinking into the skin resulting in a glowing complexion.

Product Highlights:

  • Cruelty-Free

 

Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

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About:
What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.
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Skin Type: Normal, Dry, and Combination

More information: This first-of-its-kind grippy (not sticky!) silicone-free primer combines active levels of skincare like hydrating hyaluronic acid & glow-boosting niacinamide with makeup-gripping blue agave extract, so makeup goes on smooth and lasts all day. No patchiness. No heavy feel. Just a dewy glow.

Product Highlights:

  • Trending on Social
  • Clean at Sephora
  • Community favorite
  • Long-wearing
  • Long wearing
  • Hydrating
150,000
1.52 / 45 mL
33 / 10 mL
Brand
Milk Makeup
Select options This product has multiple variants. The options may be chosen on the product page
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La Base Pro Perfecting and Smoothing Makeup Primer

About:

What it is: An oil-free face primer that absorbs quickly, leaving skin looking blurred and softened, creating a smooth face base for a long-lasting makeup look.

Size: 25ml

More information: This long-lasting face primer with Elasto-Smooth technology refines the look of skin texture and diffuses light to blur the look of imperfections for a smooth makeup base. This primer for oily, normal, and dry skin is oil-free, allowing makeup to last all day.

Product Highlights:

  • Community favorite
  • Cruelty free
  • Good for pores, dullness and oilness

Liquid Poreless Putty Primer

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What is it: A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion.

Size: 0.94FL 0Z (28ML)

More Information:

  • Silky lightweight liquid face primer
  • Grips makeup for long-lasting wear
  • Minimizes the appearance of pores for a smooth complexion
  • Infused with squalane

 

Product Highlights:

  • Vegan
  • Cruelty free

Luminous Putty Primer

About:

What it is: This Luminous, blurring putty primer has a velvety texture that glides effortlessly over the skin to smooth over imperfections and add a soft glow. Infused with hyaluronic acid and vegan collagen to help plump skin and keep it fresh and hydrated.  This primer delivers a soft, radiant base for your makeup application.

Size: 0.74 OZ (21g)

More information:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

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Product Highlights:

  • Vegan
  • Cruelty free
  • This product is made in a Fair-Trade Certified factory

Matte Putty Primer

About:

What it is: Mattifying face primer that absorbs oil for shine-free skin.  This velvety, formula delivers a perfect matte finish.

Size: 0.74 OZ (21g)

More Information:

  • This skin perfecting mattifying primer is infused with kaolin and white charcoal
  • Absorb excess oil for a shine-free finish
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect
  • The ultimate grip on makeup

 

Product Highlights:

  • Vegan
  • Cruelty free

Mattify Primer

About:

What It Is:   A clear gel primer that will face shine head on for a complete matte finish. If you want to control your glow, use this primer as your base and add highlighter to the areas of your face you want radiance.

Size: 0.95 fl. oz./28 ml

More Information: Say goodbye to shine. Fast-absorbing and rich in antioxidants, Revolution Matte & Fix Mattify Primer sinks into the skin for a complete matte finish. This clear gel formula nourishes the skin with Vitamin E and can be used as a glow-controlling base for highlighter.

Product Highlight:

  • Vegan
  • Cruelty free

Nu Blotting Lotion

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About:

What it is: A breathable and detoxifying priming mattifier lotion that controls shine and reduces the appearance of pores without drying out skin.

Size: 25 ml / 0.84 fl. oz.

More Information: The breathable gel formula is infused with salicylic acid and limonette extract to help reduce shine and minimize the look of pores without leaving skin tight or dry. Use it as a mattifying base under foundation or on its own if you want a natural look with shine control.

Product Highlight: 

Paraben Free Oil Free Sulphate Free

Photo Finish Smooth & Blur Oil-Free Foundation Primer

About:

What it is: A clear primer gel that smooths skin and pores so your makeup lasts, while vitamins A and E protect your skin.

More Information: Reduce the appearance of fine lines and pores while locking in your makeup with this primer. Lightweight and oil-free, it gives you a flawless finish, while antioxidants and vitamins A and E help protect your skin from pollutants, damage, and stress.

Product Highlights:

  • Free of sulfates SLS and SLES
  • Parabens
  • Phthalates
  • Vegan
  • Cruelty free

PhotoReady Prime Plus Brightening + Skine-Tone Evening

About:

What it is: A hybrid face primers that combine all the benefits of a makeup primer with the skin-care ingredients you know and love.

Size: 1.0 Fl. 0z/30mL

More information:

Instantly create a pristine canvas, while improving the appearance of your skin over time. Prep your skin like a pro! Our PhotoReady Prime Plus™ face primers instantly adapt to your skin’s needs to create the perfect canvas for smooth makeup applications, incredible wear, and a flawless look.

Product Highlights:

  • Brightening
  • Vegan
  • Cruelty free

Pore & Shine Control Primer

About:

What it is: A mattifying primer that prepares skin for makeup application by controlling shine, while prolonging and enhancing the look of makeup. Mattifying. Refining. Oil free. Pore Minimizing Complex diminishes the look of pores instantly and over time. Controls shine. Prolongs and enhances the look of makeup.

Skin Type: Normal, Oily, Combination

Concerns: Oil

More information:

  • Mattifies.
  • Blurs imperfections on contact and mattifies skin throughout the day with soft-focus powders.
  • Refines.
  • Skin appears smoother and more balanced.
  • Creates a matte canvas for makeup application.
  • Gel cream texture controls shine on contact and keeps makeup in place.
  • Dermatologist tested.
  • Non-comedogenic.

Product Highlights:

  • Vegan
  • Cruelty free
  • Paraben free

Pore Diffusing Primer- Always An Optimist Collection

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About:
What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
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More Information: Great alone or under makeup, this lightweight, plush gel primer helps absorb shine, visibly evens out skin texture, and smooths away the look of pores quickly with a soft-focus effect. It is made with hyaluronic acid and also soothes while providing lasting hydration, so skin stays comfortable all day under makeup.
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Product highlights:
  • Vegan
  • Liquid Formula
  • Matte Finish
  • Good for: Pores
150,000
0.94 oz/ 28 mL
0.50 oz./15 mL
Brand
Rare Beauty
Select options This product has multiple variants. The options may be chosen on the product page
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Add to Wishlist

Pore Eclipse Mattifying + Blurring Face Primer

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About:

What it is: A lightweight water-cream makeup primer with skincare benefits that blurs the look of pores and fights shine for a long-lasting, soft-matte finish.

Size: 20ml/0.68 fl.oz

More information: This 90% natural, noncomedogenic, silicone-free primer feels refreshingly cool and dries to a translucent finish to absorb oil and fight shine. Blurring microspheres create a smooth canvas and provide a filtered finish. Infused with natural orange blossom and chamomile for a subtle, soothing scent.

Product Highlights:

  • Cruelty free
  • Vegan
  • Paraben free

Poreless Putty Primer

About:

What it is: The ultimate makeup-locking face primer for a smooth and flawless finish.

Size: 0.74 OZ (21g)

More Information

  • Grips makeup for long-lasting wear and a flawless finish
  • Smooth, velvety texture seamlessly glides over skin
  • Ideal for oily, dry, and combination skin

The OG of the Putty Family, Poreless Putty Primer has been making pores happy since 2018. The complexion-enhancing formula helps grip makeup for long-lasting wear. The velvety texture glides effortlessly over the skin- smoothing imperfections while helping to minimize the appearance of pores for a flawless look.

Product Highlights:

1: This product is made in a Fair-Trade Certified factory.

2: Cruelty free

Power Grip Primer

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About:

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Size: 0.811 FL OZ (24mL)

More information:

  • Gel primer formula grips makeup
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic.

 

Product Highlights:

  • Cruelty free
  • Vegan
  • This product is made in a Fair-Trade Certified factory.

Primer Plus Mattifier: Control Shine & Extend Makeup Wear

About:

What it is: A lightweight mattifying face primer that keeps foundation looking better, longer while controlling oil, immediately reducing the look of pores, and helping balance skin’s moisture level.

Size: 15ml/0.50fl.oz

More information:  Bobbi Brown Primer Plus Mattifier is a multi-tasking primer that not only helps to control shine and minimize the appearance of pores but also works to extend the wear of your makeup throughout the day. Its lightweight, oil-free formula is designed to provide a smooth, matte finish without feeling heavy or cakey on the skin.

Product Highlights:

  • Vegan
  • Cruelty free
  • Lightweight Formula
  • Long-lasting Makeup

Pro Filt’r Hydrating Primer

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About:

What it is: A lightweight, hydrating makeup primer for normal to dry skin that nurtures, keeps skin comfortable all day, and extends foundation wear.

Size: 1.0 oz/ 30 mL.

Skin Type: Normal, Dry, and Combination

More information: This lightweight yet moisture rich face primer instantly hydrates skin, and keeps it hydrated all day and extends makeup wear. Formulated with grape seed oil and sodium hyaluronate, this fast-absorbing formula melts into skin, for a silky-smooth finish that normal to dry skin types will love.
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Product Highlights:
  • Vegan
  • Hydrating

Pro Filt’r Instant Retouch Primer

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What it is: A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

More information: Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt’r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, and feel lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.

Product Highlights:

  • Vegan
  • Cruelty free
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