New
Colorful® Wink-It Felt Tip Liquid Waterproof Eyeliner
About:
Vegan
What it is: A felt-tip, waterproof liquid eyeliner that is smudge- and fade-proof. Intensely pigmented options from Ultra-black to Bone White. Long-wearing to take you through the day.
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Size: 0.019 oz/ 0.55 mL
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More information:Â Each colorful shade in this liquid eye liner offers deeply pigmented concentrations for bold lines that don’t smudge or fade. Quickly create looks of all kinds, from dramatic to subtle. Achieve precision with the no-fray felt tip applicator. Not tested on animals.
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Product Highlights:
VeganNew
Smooth + Blur Primer
About:
What it is:Â A silky makeup primer that gives a soft-focused, blurred effect to reduce the appearance of pores, fine lines, and wrinkles.
Size: 30 ml / 1.01.fl. oz.
More Information: This lightweight formula diffuses imperfections and smooths your skin texture with a soft-powder finish. It is perfect as a smooth base to extend makeup wear and is formulated for all skin types. The package is made from 31 percent recycled plastic.
Product Highlight:
Vegan
Good for: Uneven Texture
Good for: Pores
Fragrance Free
New
Clarifying Peel Pads with Salicylic Acid
About:
What it is:Â A clarifying peel pad that exfoliates and reduces the appearance of blemishes with a combination of salicylic acid, AHA, and PHA from natural origin.
Size: 65 Pads
More Information: These unscented clarifying peel pads purify and exfoliate the skin. They are suitable for a variety of skin types, from combination to oily skin. The pad absorbs quickly, leaving skin mattified, purified, and feeling smoother.
Product Highlight:Â
Good for: Acne/Blemishes
Salicylic Acid
Good for: Oily, Combo, Normal Skin
New
Melting Cleansing Balm with Algae Extract
About:
Best for: Dry, Combo, Normal Skin
Fragrance Free
What it is: An unscented formula that combines the powers of an effective makeup remover with a nourishing, cleansing balm.
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Size: 125ml
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More Information: This cleansing balm removes waterproof makeup and impurities from the skin’s surface. Formulated with 99 percent naturally sourced ingredients that balance the skin’s pH level, it also improves skin quality without any greasy residue.
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Product Highlight:
Best for: Dry, Combo, Normal Skin Fragrance FreeNew
Complete Makeup Brush Set
About:
Brush Formulation: All Formulas
What it is: A set of seven soft, vegan brushes that provide you with all the essential tools to complete your full-face makeup look.
Brush Formulation: All Formulas
More information:Â This set includes seven brushes: a powder brush, a blush brush, a foundation brush, a concealer brush, a shadow brush, a crease brush, and a brow brush. They all have synthetic, vegan bristles that are soft and cruelty-free, perfect for any formula. These brushes also feature a sustainably developed, molded-paper-pulp brush tray.
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This Set Contains:
– Foundation Brush
– Powder Brush
– Blush Brush
– Concealer Brush
– Shadow Brush
– Crease Brush
– Brow Brush
This Set Contains:
– Foundation Brush
– Powder Brush
– Blush Brush
– Concealer Brush
– Shadow Brush
– Crease Brush
– Brow Brush
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Product Highlights:
Recyclable packaging 
Cruelty Free
New
Pro Foundation #70 + 70.5 Brush Duo Set
About:
What it is: A two-piece set featuring the bestselling PRO Foundation #70 brush and its mini version, #70.5-it’s travel-size and bundled together for a festive value.
More information: PRO Brush Collection, thirty brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly: The paper of the packaging and the wood of the handle are made of sustainably managed forests.
Product Highlights:
Cream Formula  
Light Coverage
New
PRO Foundation Brush #70
About:
What it is:Â A super densely packed brush with soft short bristles that buffs foundation into skin for instant coverage.
More information: This buffing brush smooths foundation into skin for a seamless finish. It is perfect for powder foundations. PRO Brush Collection, thirty brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly: The paper of the packaging and the wood of the handle are made of sustainably managed forests.
Product Highlights:
Cream Formula    
Pressed Powder Formula
Vegan
New
Pro Powder Brush #50
About:
What it is:Â A unique tapered brush head that is designed to easily apply powder into skin to set and finish any look.
More information: The supremely soft bristles and domed shape picks up and applies the perfect amount of powder for a light coverage application. The sheared side of the brush is perfect for pressing any setting powder onto the face to fully set and keep liquids and creams from moving throughout the day. Its shape allows for multiple complexion applications from setting and sculpting to create an airy, light finish application. PRO Brush Collection, thirty brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly: The paper of the packaging and the wood of the handle are made of sustainably managed forests.
Product Highlights:
Community Favorite
New
PRO Concealer Brush #71
About:
What it is: A uniquely tapered brush that is designed to mimic fingertip application for smooth and natural coverage.
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More information: This brush is designed to be used in multiple ways for a customized application. The unique tapered brush head has dual benefits, offering one side to place and smooth, while the other side is used to sheer and blend. This tool can also be used to apply correctors, eye primers, and cream shadow. The PRO Brush Collection is made up of 30 brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly. The paper of the packaging and the wood of the handle are made of sustainably managed forests.
More information: This brush is designed to be used in multiple ways for a customized application. The unique tapered brush head has dual benefits, offering one side to place and smooth, while the other side is used to sheer and blend. This tool can also be used to apply correctors, eye primers, and cream shadow. The PRO Brush Collection is made up of 30 brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly. The paper of the packaging and the wood of the handle are made of sustainably managed forests.
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Product Highlights:
Cruelty Free
New
PRO Foundation Brush #47
About:
What it is:Â A uniquely tapered brush for a fingertip-like application that moves with the curves of your face for a seamless foundation application.
More information: This is an evolution of the traditional paddle brush, it utilizes a smooth, dense surface to deposit coverage and blend in a single swipe. Ideal for concerns of redness in the center of the face, the flexible fibers are good for cream formulas, cream compacts, and stick foundations. PRO Brush Collection, thirty brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly: The paper of the packaging and the wood of the handle are made of sustainably managed forests.
Product Highlights:
Cream Formula   
Liquid Formula
Vegan
New
Pro Powder Brush #50
About:
What it is:Â A unique tapered brush head that is designed to easily apply powder into skin to set and finish any look.
More information: The supremely soft bristles and domed shape picks up and applies the perfect amount of powder for a light coverage application. The sheared side of the brush is perfect for pressing any setting powder onto the face to fully set and keep liquids and creams from moving throughout the day. Its shape allows for multiple complexion applications from setting and sculpting to create an airy, light finish application. PRO Brush Collection, thirty brushes with the highest-quality, hand-shaped vegan synthetic bristles. The tapered artistry handles help offer ultimate control in makeup application to help you create any makeup look you desire. This brush and its holder have been developed responsibly: The paper of the packaging and the wood of the handle are made of sustainably managed forests.
Product Highlights:
Cruelty Free
New
Makeup Match Foundation Brush
About:
What it is: A vegan foundation brush that is designed to seamlessly buff foundation into your skin for a flawless appearance.
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More information: This brush’s soft, synthetic, and cruelty-free bristles are perfect for applying the Sephora Collection Matte Perfection Foundation (sold separately). Beauty tip: Apply product to the face, and then use pressing or tapping motions to blend product into the skin.
Product Highlights:
Vegan     
Cruelty Free
New
Solid Brush and Sponge Cleaner with Pad
About:
What it is:Â A solid cleaner for brushes and spongesmade with Moroccan argan oil for added conditioningthat rapidly breaks down excess residue and germs.
Size:Â 31.1 g / 1.1 oz
More information:Â This solid cleaner removes even the most stubborn makeup, dirt, and germs from brushes and sponges while treating them gently. It includes a textured silicone pad for deep cleansing. It’s a great travel-friendly alternative to liquid cleansers.
Product Highlights:
Vegan   
Cruelty Free
New
Organic Cotton Pads
About:
What It Is: A set of organic cotton pads for face, eyes, and neck.
Size: 50 Pads
More Information: Made with 100 percent organic cotton fibers and GOTS certified by Ecocert, these makeup remover pads help remove makeup without irritating the skin. They are extra-soft, lint free, and feature a dense texture and square shape to clean skin in one swipe.
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Vegan
New
Glowing Cleansing Wipes – Rose Extract
About:
What it is:Â A pack of cleansing or exfoliating wipes infused with micellar water to quickly remove makeup for visibly clearer, brighter skin.
More Information: These cleansing wipes quickly remove makeup and hydrate skin for up to six hours. Skin appears plumped, toned, and more radiant. The formulas include 98 percent natural-origin ingredients: coconut to soothe, aloe vera and watermelon for hydration, rose for radiance, and grapefruit for dual exfoliation.
Product Highlight:
Hydrating              
Good for: Dryness
Good for: Uneven Texture 
Hyaluronic Acid
Best for Dry, Combo, Normal Skin
New
Soothing Cleansing Wipes- Coconut Extract
About:
What it is:Â A pack of cleansing or exfoliating wipes infused with micellar water to quickly remove makeup for visibly clearer, brighter skin.
More Information: These cleansing wipes quickly remove makeup and hydrate skin for up to six hours. Skin appears plumped, toned, and more radiant. The formulas include 98 percent natural-origin ingredients: coconut to soothe, aloe vera and watermelon for hydration, rose for radiance, and grapefruit for dual exfoliation.
Product Highlight:Â
Hydrating              Good for: Dryness
Good for: Uneven Texture Hyaluronic Acid
Best for Dry, Combo, Normal Skin
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