Always Optimist Illuminating Primer
About:
What it is: A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Size; 28ml
Stay Vulnerable Glossy Lip Balm
About:
What it is: A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Formulation Type: Lip Gloss
Benefits: Hydrating
More information: Like a lip mask in a gloss, this ultra-cushiony, comfortable formula hugs lips with nourishing hydration while visibly plumping them with buildable color and shine. Made with a botanical blend of lotus, gardenia, and white waterlily, it also helps soothe, calm, and nourish lips.
Product Highlights:
Without Parabens
Satin Finish
Vegan
Cream Formula
Light Coverage
$150,000.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Nearly ApricotNearly BerryNearly MauveNearly NeutralNearly Rose
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Always An Optimist 4-in-1 Prime & Set Mist
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About:
What it is: An ultra fine, glow-boosting mist that hydrates, primes, sets and refreshes skin.
Skin Type: Normal, Oily, Dry, Combination
More Information: Layer this all in one mist under or over makeup for a refreshed complexion. Infused with a botanical blend of lotus, gardenia and white waterlily to help soothe and calm skin. This bi-phase formula also features niacinamide and sodium hyaluronate for the appearance of plumper, smoother skin.
Product Highlight
- Radiant finish
- Liquid formula
- Light coverage
- Without parabens
- Vegan
- Best for Dry, Combo, Normal Skin
Discovery Eyeshadow Palette – Give Yourself Grace
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About:
What it is: A sleek eyeshadow palette of 7 rich, rosy shades in a range of lasting, crease-resistant finishes inspired by the iconic Soft Pinch Liquid Blush.
Function: Colour
Finish: Matte: Shimmer
Formulation: Pressed Powder
More information: Selena Gomez was inspired to create soft, rosy neutral eyeshadows to pair perfectly with the iconic Soft Pinch Liquid Blush. From mattes to metallics and a 3D glitter top coat, this palette of buttery-smooth, blendable, fade-resistant shades create lasting, easy-to-wear looks for every day.
Product Highlights:
- Vegan
- Cruelty free
- Paraben free
- Vitamins
- Alcohol Free
Find Comfort – Hydrating Hand Cream
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About:
What It Is: A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.
Size: 1.17 fl .oz/53ml
More Information: Infused with vitamins and antioxidants like niacinamide, peach flower extract, and ashwaganda extract (a natural de-stressor), it delivers rich hydration that actually lasts even after handwashing—while working double time to soften cuticles.
Product Highlight:
- Cruelty free
- Paraben free
- Vegan
- Dermatologist tested
- Suitable for sensitive skin
Kind Words Lip Liner
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About:
What it is: A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Formulation Type: Lip Liner
Benefits: Hydrating and Long-wearing.
More information: Define and shape lips with one-swipe color and a soft matte finish. With an incredibly smooth, balm-like glide that won’t skip or tug, this waterproof liner not only stays put all day without smudging, but it keeps your lipstick in place, too. Keep the retractable tip sharp with the built-in sharpener.
Size : 0.4g / 0.014 oz.
Product Highlights:
- Vegan
- Hydrating
- Long-wearing
- Matte Finish
- Cruelty-Free
$35.50
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Liquid Touch Brightening Concealer
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About:
What it is: A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
More information: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-lasting and sweat-resistant. Plus, it comes in the same 48 shades as Liquid Touch Foundation.
Product Highlights
- Medium Coverage
- Radiant Finish
- Liquid Formula
- Best for Dry, Combo, Normal Skin
- Vegan
- Without Parabens
$150,000.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Liquid Touch Weightless Foundation
About:
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Skin Type: Normal and Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: The super-fluid, serum-like texture makes it easy to build and blend your coverage just how you like it while evening out skin tone and smoothing the look of pores—no clogging or caking. Plus, the mess-free, doe-foot applicator lets you apply one dot at a time, which is all you need to cover your entire face.
Product Highlights
- Medium coverage
- Natural finish
- Liquid formula
- Best for Oily, Combo, Normal Skin
- Without parabens
- Community favorite
$49,500.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Perfect Strokes Universal Volumizing Mascara
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About:
What it is: An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
More information: This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
Product Highlights:
Curling
Volumizing
$150,000.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Pore Diffusing Primer- Always An Optimist Collection
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About:
What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
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More Information: Great alone or under makeup, this lightweight, plush gel primer helps absorb shine, visibly evens out skin texture, and smooths away the look of pores quickly with a soft-focus effect. It is made with hyaluronic acid and also soothes while providing lasting hydration, so skin stays comfortable all day under makeup.
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Product highlights:
- Vegan
- Liquid Formula
- Matte Finish
- Good for: Pores
$37,500.00 – $59,900.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Positive Light Silky Touch Highlighter
About:
What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
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More information: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently.
Product highlights:
- Community favorite
- Vegan: Product does not contain any animal or animal-derived ingredients.
- Shimmer Finish
- Long-wearing
Positive Light Tinted Moisturizer
About:
What it is: A flexible tinted moisturizer that immediately blurs with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: Think no-makeup makeup in a bottle. This weightless, breathable, tinted formula blends like moisturizer into a blurred, hydrated, naturally radiant, and non-sticky finish that lasts. With built-in sun protection plus vitamin E, it moves with your skin, wearing evenly in 24 flexible shades. This tinted moisturizer is noncomedogenic.
Product Highlights
- Vegan
- Liquid formula
- Light coverage
- Radiant finish
- Hydrating
- Best for Dry, Combo, Normal Skin
$49,500.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
Soft Pinch Liquid Blush
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About:
What it is: A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
More information: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Product Highlights:
- Cruelty-Free
- Paraben-Free
$150,000.00
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page
BelieveBlissEncourageFaithGraceGratefulHappyHopeJoyLoveLuckyVirtueWorth
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Stay Vulnerable Melting Cream Blush
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About:
What it is: A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
More information: This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless oils and spherical powders for a natural flush you can’t mess up. The ultralightweight, liquid-like cream melts on contact and blends to a smooth, satin finish that won’t cake, crease, or clog pores.
This product is an Allure Best of Beauty award winner.
Product Highlights:
- Best for Dry, Combo, Normal Skin
- Vegan
- Light Coverage
- Cream formula
- Without Parabens
$150,000.00
Brand
Rare Beauty
Select options
This product has multiple variants. The options may be chosen on the product page
Nearly ApricotNearly BerryNearly MauveNearly NeutralNearly Rose
Clear
Warm Wishes Effortless Bronzer Sticks
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About:
What it is: A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish— just swipe on, blend and go.
More Information: This innovative liquid-like cream bronzer stick melts into skin for a visible, sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to soft sculpt the face. The non-greasy, water red formula won’t cake, crease or clog pores.
Clinical Results:
REAL RESULTS
100% said it blends seamlessly with fingers and does not settle into creases.
98% said the texture is weightless and glides on smoothly.
98% said product wears easily and does not fade.
*In an independent consumer perception study of 59 subjects.
$58.99
Brand
Rare Beauty
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This product has multiple variants. The options may be chosen on the product page