Stay Vulnerable Glossy Lip Balm
What it is:Â A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Formulation Type:Â Lip Gloss
Benefits:Â Hydrating
More information:Â Like a lip mask in a gloss, this ultra-cushiony, comfortable formula hugs lips with nourishing hydration while visibly plumping them with buildable color and shine. Made with a botanical blend of lotus, gardenia, and white waterlily, it also helps soothe, calm, and nourish lips.
Product Highlights:Â
Without Parabens
Satin Finish
Vegan
Cream Formula
Light Coverage
Nearly Apricot Nearly Rose Nearly Neutral Nearly Mauve Nearly Berry Nearly Apricot Nearly Berry Nearly Mauve Nearly Neutral Nearly Rose |
Always An Optimist 4-in-1 Prime & Set Mist
What it is: An ultra fine, glow-boosting mist that hydrates, primes, sets and refreshes skin.
Skin Type: Normal, Oily, Dry, Combination
More Information: Layer this all in one mist under or over makeup for a refreshed complexion. Infused with a botanical blend of lotus, gardenia and white waterlily to help soothe and calm skin. This bi-phase formula also features niacinamide and sodium hyaluronate for the appearance of plumper, smoother skin.
Product Highlight
- Radiant finish
- Liquid formula
- Light coverage
- Without parabens
- Vegan
- Best for Dry, Combo, Normal Skin
Discovery Eyeshadow Palette – Give Yourself Grace
What it is: A sleek eyeshadow palette of 7 rich, rosy shades in a range of lasting, crease-resistant finishes inspired by the iconic Soft Pinch Liquid Blush.
Function:Â Colour
Finish:Â Matte: Shimmer
Formulation:Â Pressed Powder
More information: Selena Gomez was inspired to create soft, rosy neutral eyeshadows to pair perfectly with the iconic Soft Pinch Liquid Blush. From mattes to metallics and a 3D glitter top coat, this palette of buttery-smooth, blendable, fade-resistant shades create lasting, easy-to-wear looks for every day.
Product Highlights:
- Vegan
- Cruelty free
- Paraben free
- Vitamins
- Alcohol Free
Find Comfort – Hydrating Hand Cream
What It Is: A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.
Size: 1.17 fl .oz/53ml
More Information: Infused with vitamins and antioxidants like niacinamide, peach flower extract, and ashwaganda extract (a natural de-stressor), it delivers rich hydration that actually lasts even after handwashing—while working double time to soften cuticles.
Product Highlight:
- Cruelty free
- Paraben free
- Vegan
- Dermatologist tested
- Suitable for sensitive skin
Kind Words Lip Liner
What it is: A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Formulation Type:Â Lip Liner
Benefits: Hydrating and Long-wearing.
More information: Define and shape lips with one-swipe color and a soft matte finish. With an incredibly smooth, balm-like glide that won’t skip or tug, this waterproof liner not only stays put all day without smudging, but it keeps your lipstick in place, too. Keep the retractable tip sharp with the built-in sharpener.
- Vegan
- Hydrating
- Long-wearing
- Matte Finish
- Cruelty-Free
Gifted - deep dusty plum Bold - deep berry rose Humble - rose mauve Talented - true neutral beige Worthy - muted mauve Lively - rose pink Fun - neutral mauve |
Liquid Touch Brightening Concealer
What it is:Â A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Coverage:Â Medium
Finish:Â Radiant
Formulation:Â Liquid
Skin Type:Â Normal, Dry, Combination, and Oily
More information: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-lasting and sweat-resistant. Plus, it comes in the same 48 shades as Liquid Touch Foundation.
- Medium Coverage
- Radiant Finish
- Liquid Formula
- Best for Dry, Combo, Normal Skin
- Vegan
- Without Parabens
170W - light with warm olive undertones 190W - light medium with warm golden undertones 230N - light medium with neutral olive undertones 240W - light medium with warm olive undertones 300C - medium with cool beige undertones 320W - medium with warm golden undertones 360W - medium tan with warm olive undertones 370N - medium tan with neutral golden undertones 380W - medium tan with warm golden undertones 400W - medium tan with warm neutral undertones 460W - medium deep with warm golden undertones 480W - medium deep with warm neutral undertones 500N - deep with neutral golden undertones 510W - deep with warm olive undertones 520W - deep with warm golden undertones 560W - deep with warm neutral undertones |
Liquid Touch Weightless Foundation
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Skin Type: Normal and Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: The super-fluid, serum-like texture makes it easy to build and blend your coverage just how you like it while evening out skin tone and smoothing the look of pores—no clogging or caking. Plus, the mess-free, doe-foot applicator lets you apply one dot at a time, which is all you need to cover your entire face.
Product Highlights
- Medium coverage
- Natural finish
- Liquid formula
- Best for Oily, Combo, Normal Skin
- Without parabens
- Community favorite
280N 320W 340C 360W 370N 380W 400W 420N 430W 450N 460W 470C 480W 500N 510W 520W 530N 560W 570N |
Perfect Strokes Universal Volumizing Mascara
What it is: An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
More information: This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
Product Highlights:
Curling      Volumizing
13.5 Ml 8 Ml |
Pore Diffusing Primer- Always An Optimist Collection
- Vegan
- Liquid Formula
- Matte Finish
- Good for: Pores
0.94 oz/ 28 mL 0.50 oz./15 mL |
Positive Light Silky Touch Highlighter
More information: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently.
Product highlights:
- Community favorite
- Vegan: Product does not contain any animal or animal-derived ingredients.
- Shimmer Finish
- Long-wearing
Positive Light Tinted Moisturizer
What it is: A flexible tinted moisturizer that immediately blurs with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: Think no-makeup makeup in a bottle. This weightless, breathable, tinted formula blends like moisturizer into a blurred, hydrated, naturally radiant, and non-sticky finish that lasts. With built-in sun protection plus vitamin E, it moves with your skin, wearing evenly in 24 flexible shades. This tinted moisturizer is noncomedogenic.
Product Highlights
- Vegan
- Liquid formula
- Light coverage
- Radiant finish
- Hydrating
- Best for Dry, Combo, Normal Skin
14W 20W 22W 26W 30N 34W 46C 48W 50N 56N |
Soft Pinch Liquid Blush
What it is:Â A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
More information:Â Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Product Highlights:
- Cruelty-Free
- Paraben-Free
Joy Happy Lucky Grateful Grace Bliss Faith Love Encourage Hope Believe Worth Virtue Believe Bliss Encourage Faith Grace Grateful Happy Hope Joy Love Lucky Virtue Worth |
Stay Vulnerable Melting Cream Blush
What it is:Â A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
More information: This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless oils and spherical powders for a natural flush you can’t mess up. The ultralightweight, liquid-like cream melts on contact and blends to a smooth, satin finish that won’t cake, crease, or clog pores.
This product is an Allure Best of Beauty award winner.
Product Highlights:
- Best for Dry, Combo, Normal Skin
- Vegan
- Light Coverage
- Cream formula
- Without Parabens
Nearly Berry Nearly Rose Nearly Mauve Nearly Apricot Nearly Neutral Nearly Apricot Nearly Berry Nearly Mauve Nearly Neutral Nearly Rose |
Warm Wishes Effortless Bronzer Sticks
What it is: A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish— just swipe on, blend and go.
More Information: This innovative liquid-like cream bronzer stick melts into skin for a visible, sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to soft sculpt the face. The non-greasy, water red formula won’t cake, crease or clog pores.
Clinical Results:Â
REAL RESULTS
100% said it blends seamlessly with fingers and does not settle into creases.
98% said the texture is weightless and glides on smoothly.
98% said product wears easily and does not fade.
*In an independent consumer perception study of 59 subjects.
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