Instant Lift Brow Pencil – Neutral Brown
What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.
Size: 0.006 oz / 0.18 g
More information: Brows on point! This dual-ended liner has a fine precision tip for applying budge-resistant color, plus a spoolie to help tame and shape brow hairs for a natural-looking finish. The rich formula glides on smoothly so you can easily fill in sparse areas with feathery strokes or completely transform the appearance of your brows with bolder definition.
Product Highlights
Vegan
Cruelty Free
Power Grip Matte Primer
What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Skin Types: Oily, Normal, Dry, and Combination Skin Types
SIZE
26ml
Power Grip Primer + 4% Niacinamide
What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Size: 0.8 fl.oz / 24 ml
More information: e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Product Highlights:
Vegan
Cruelty Free
16HR Camo Concealer
What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours.
Great for: Normal, Combination, Dry, and Oily skin
Product Highlights
- Full Coverage
- Matte Finish
- Free of Parabens
- Cruelty-Free
- Vegan
- Large doe foot applicator
Big Mood Mascara Travel Size
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan
Cruelty Free
Big Mood Mega Volume & Lifting Mascara – Pitch Black
What it is: a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Size:9ml/0.30 fl.oz
More information: here are some benefits:
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head to separate & define lashes
- Smudge & flake-resistant formula
- 97% of users saw bigger and bolder lashes
- 100% of users saw instant volume
- 94% of users saw lifted lashes
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Product Highlights:
Vegan
Cruelty Free
Blemish Fighting Putty Primer
What it is: The putty’s unique, velvety formula smooths over imperfections, gripping makeup for all-day wear or giving you an even, clear bare-faced finish.
More information:
Primers don’t get more iconic than this. The Blemish Fighting Putty Primer has been formulated with blemish-busting ingredients to fight breakouts while smoothing skin for a flawless and even makeup canvas. The creamy formula has been infused with salicylic acid to help prevent the development of future breakouts and reduce redness, zinc to help to reduce inflammation, and kaolin to control oil and draw out imperfections.
Products Highlights:
- Vegan
- Cruelty free
- Phthalates and paraben free
- Perfect for blemish-prone, combination, and oily skin
Blush
What it is: This blush enhances your natural, healthy glow and can be used to complement any makeup look. The silky smooth texture applies seamlessly to the skin and leaves you with a touch of color and a healthy sheen.
More Information: It is formulated to create lasting color that accentuates your features and flatters skin tone. Perfect for defining your cheekbones and giving your face a beautiful glow, this everyday blush will easily complement various makeup styles and blend well with other face makeup for a smooth finish.
Product Highlights
- Vegan
- Cruelty-free
- Natural color
- Healthy glow
- Long wearing
Camo Liquid Blush
What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish.
More information: Blush up and effortlessly give your cheeks a healthy, dewy flush that’s flattering as e.l.f.. This long-lasting liquid blush is ultra-pigmented, allowing you to build and layer to achieve the perfect pop of color. Infused with Hyaluronic Acid, Rose flower water, and Hibiscus flower extract, this skin-loving, dewy blush is lightweight and blends out into a soft finish. Added perk: the rounded, grooved applicator makes application a breeze, while our Liquid Blush Brush helps you blend like an e.l.f.ing pro!
Product Highlights:
- Vegan
- Paraben free
- Hydroquinone free
Berry Well Bronze Bombshell Comin' In Hot Pink Coral Crush Dusty Rose Gorg Orange Peach Perfect Pinky Promise Suave Muave |
Complexion Duo Brush
What is it: A 2-in-1 makeup brush designed for the application of foundation and concealer.
More information:
- 2-in-1 brush designed for concealer, liquid and powder foundation application
- Creates a flawless, airbrushed look
- The only tool you need to apply Camo CC Cream foundation and camo concealer
- Ideal for use with liquids and powders
- Synthetic & Vegan bristles
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Product Highlights:
Vegan
Cruelty Free
Daily Brush Cleaner
What it is: a brush cleaner cleaner that washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application.
Size: 2.02 fl.oz / 60 ml
More information: For a flawless looking application every time.
Product Highlights:
Cruelty Free
Vegan
Dewy Coconut Setting Mist
What it is: Makeup setting spray that is a fine mist giving your skin a dewy glow.
More Information: Infused with skin-loving ingredients, coconut, green tea and cucumber known to hydrate and condition the skin. This formula gives you a healthy-looking, dewy glow and holds your makeup in place for a long-lasting finish. Use it to set your makeup, or use throughout the day for a refreshing burst of coconut.
Product Highlights
- Vegan
- Cruelty-free
- Long-lasting
- Dewy glow
- Conditions Skin
EMBELLISHED 9 Piece Brush Set
What is it: A limited-edition holiday set of 9 must-have makeup brushes for applying, blending, and contouring your face and eye looks to perfection.
More information: This limited-edition holiday gift set is packed with 9 full-sized face and eye makeup brushes, giving you all the tools to blend, contour, buff, and sculpt your look into a flawless finish.
Set includes:
- Eyebrow Duo Brush
- Sculpting Face Brush
- Powder Brush
- Highlighting Brush
- Blending Brush
- Concealer Brush
- Eyeshadow “C” Brush
- Retractable Kabuki Brush
- Contour Kabuki
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Product Highlights:
Cruelty Free
Synthetic Bristle
Enhancing Lash & Brow Serum
What is it: A serum formulated to promote the appearance of longer-looking lashes and brows in weeks.
Size: 0.12 fl.oz /3.5ml
More information: e.l.f. Cosmetics’ Enhancing Lash & Brow Serum is an ingredient-driven serum formulated to promote the appearance of longer-looking lashes and fuller brows in just weeks.
Product Highlights:
Cruelty Free
Vegan
Flawless Concealer Brush
What it is: Create an airbrush effect with the e.l.f. Cosmetics Flawless Concealer Brush using any liquid or powder concealer.
More Information:
- Use with any liquid or powder concealer
- e.l.f. brushes are synthetic, 100% vegan, and cruelty-free, worldwide. Because kindness is chic.
- Create buildable coverage from light to heavy for a customizable look
- Create an airbrush effect with the Flawless Concealer Brush
- The rounded shape helps contour and covers areas easily
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Product Highlights:
Cruelty Free
Vegan
Flawless Face Brush
What it is: This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect.
More information: The slight point at the tip fits nicely into the contours of the face for more precise placement. Use the flat side for all over application of powders, or the skinny side for blush and bronzer. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles.
Product Highlights:
- E.l.f. clean
- Vegan
- Cruelty free
Flawless Satin Foundation
What It Is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called flawless finish foundation.
More Information: Meet your match with this skin perfecting foundation. This highly blendable formula goes on smooth as silk, providing medium -to-full coverage and weightless all-day wear. Added perk: It’s supercharged with glycerin to hydrate and soften your skin.
Product Highlights
- Buildable, blendable color
- Semi-matte finish
- Improves uneven skintone and texture
- Long wearing
- Great for all skin types
- Vegan and cruelty-free
Halo Glow Liquid Filter
What it is: A multi-purpose, liquid glow booster infused with hydrating ingredients to give your complexion a soft-focus social filter effect IRL.
Why you’ll love it:
- Glowy makeup and skincare hybrid for dewy skin
- Complexion looks healthy and more radiant
- Liquid filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Enriched with skin-loving ingredients like Squalane and Hyaluronic Acid
- Glass container is recyclable
Great for: Dry, Oily and Combination skin.
More Information: Achieve glowing perfection with e.l.f. Cosmetics Halo Glow Liquid Filter. This innovative, multi-purpose, liquid glow booster and skincare-makeup hybrid is infused with skin-loving ingredients that work to enhance the overall look of skin while rendering a soft-focus, effortless radiance.
Product Highlights
- Skincare-makeup hybrid
- Social media viral
- Hydrating
- Effortless radiance
- Liquid glow booster
Halo Glow Setting Powder
What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish.
More Information: #NoFilter-because you don’t need one. This loose, light setting powder has a silky texture that leaves your skin aglow on the surface without shine. Infused with lab-created sapphire particles, the formula blurs the appearance of fine lines and pores to give your complexion a smooth, soft-focus look that’s always selfie ready.
Product Highlights
- Weightless
- Soft glow
- Finely-milled powder
- Silky texture
- Loose powder
Highlighting Brush
What it is: A slim, tapered highlighter makeup brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect.
More information:
- Using a highlighter sculpt, contour & create an illuminating look
- Use precision brush to highlight the cheekbones & brow bones of the face
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Product Highlights
- Vegan
- Cruelty free
Holy Hydration! Makeup Melting Cleansing Balm
What it is: Watch your makeup melt away with e.l.f. SKIN’s Holy Hydration! Makeup Melting Cleansing Balm! It’s solid balm form melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
Size: 2 oz (56.5g)
More information:
- A solid cleansing balm that melts into a luxurious oil texture that melts away makeup
- Easily removes makeup without stripping the skin
- Leaves skin feeling silky smooth, plumped, and hydrated.
- Leaves skin feeling silky smooth and hydrated
- Great for: dry, oily, and combination skin
- e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade Certified facilities. Look for the Fair Trade Certified seal on your e.l.f. product!
Product Highlights:
- Triclocarban free
- Hydroquinone free
- Vegan
- clean ingredients
Hydrating Camo Concealer
What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.
Great for: Normal, Oily, Dry, and Combination Skin
Product Highlights:
- Full Coverage
- Satin Finish
- Long-lasting wear
- Large doe foot applicator for an even and precise application
- Non-comedogenic
Liquid Poreless Putty Primer
What is it: A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion.
Size: 0.94FL 0Z (28ML)
More Information:
- Silky lightweight liquid face primer
- Grips makeup for long-lasting wear
- Minimizes the appearance of pores for a smooth complexion
- Infused with squalane
Product Highlights:
- Vegan
- Cruelty free
Lock on Liner & Brow Cream
What is it: A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.
Size: 0.19 oz / 5.5g
More information: the benefits includes:
- Multi-functional; use as brow color, eyeshadow, and eyeliner
- Smudge-proof and waterproof formula lasts all day
- Cream formula with a matte finish
- Easy to use with an angled eyeliner brush to sculpt, shade, line, and define your eyebrows and eyes
- Create natural to bold and striking looks
- Available in 4 easy-match shades
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Product Highlights:
Vegan
Cruelty Free
Luminous Putty Primer
What it is: This Luminous, blurring putty primer has a velvety texture that glides effortlessly over the skin to smooth over imperfections and add a soft glow. Infused with hyaluronic acid and vegan collagen to help plump skin and keep it fresh and hydrated. This primer delivers a soft, radiant base for your makeup application.
Size: 0.74 OZ (21g)
More information:
- Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
- Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
- The ultimate grip on makeup.
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Product Highlights:
- Vegan
- Cruelty free
- This product is made in a Fair-Trade Certified factory
Makeup Mist & Set
What it is: One of Allure’s Best Makeup Setting Sprays of All Time! A hydrating makeup setting spray that sets and revives makeup.
More Information: The ultimate must-have lasting makeup setting spray! Makeup Mist & Set Setting Spray is designed to hold your face and eye makeup in place all day and revitalize makeup color with just a few sprays. The formula contains aloe, green tea, cucumber, and vitamins A, C, and E to soothe and hydrate skin. Great for all skin types. Spray on brush or sponge prior to makeup application for extended hold and more vibrant color.
Product Highlights
- Hydrating
- Long-wearing
- Vitamins A, C, and E
- All Skin Types
- Revitalizes Makeup
Matte Magic Mist & Set
What it is: A lightweight clear setting spray infused with essential vitamins to set makeup, control shine, and hydrate skin.
Great For: All Skin Types
More Information: Ready, set, flawless makeup and skin. This fine, clear makeup setting mist helps lock your look into place for a beautiful matte finish that lasts. After applying makeup, mist the lightweight formula over your face to keep your makeup from running or fading, control shine, and refresh your look throughout the day. Plus it’s infused with skin-loving vitamins B & E plus Arctium Majus Root to deliver hydrating and soothing benefits for healthy-looking skin.
Product Highlights
- Matte Finish
- Shine Control
- Hydrating
- Lightweight
- Skincare
Matte Putty Primer
What it is: Mattifying face primer that absorbs oil for shine-free skin. This velvety, formula delivers a perfect matte finish.
Size: 0.74 OZ (21g)
More Information:
- This skin perfecting mattifying primer is infused with kaolin and white charcoal
- Absorb excess oil for a shine-free finish
- Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect
- The ultimate grip on makeup
Product Highlights:
- Vegan
- Cruelty free
Pointed Powder Brush
What it is: This Pointed Powder Brush allows targeted application of face powders to achieve an airy, light application.
More information: The distinctive tapered point easily sweeps on targeted color, perfect for highlighting, defining, sculpting, and contouring. Tapered pointed brush for targeted, light application. Ideal use for highlighting, defining, sculpting and contouring.
Product Highlights:
Vegan
Synthetic