16HR Camo Concealer
What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours.
Great for: Normal, Combination, Dry, and Oily skin
Product Highlights
- Full Coverage
- Matte Finish
- Free of Parabens
- Cruelty-Free
- Vegan
- Large doe foot applicator
Fair Warm - fair with yellow undertones Light Beige - light with golden beige undertone Light Sand - light with neutral undertones Medium Warm - medium tan with golden beige undertone Medium Golden - medium tan with golden undertone Medium Neutral - medium tan with warm undertones Medium Sand - medium with neutral undertones Medium Beige - medium with golden beige undertones Tan Neutral - tan with neutral undertones Tan Sand - tan with olive undertones Tan Latte - tan with warm-neutral undertones Deep Olive - deep with olive undertones Rich Walnut - rich with neutral-warm undertones Rich Cocoa - rich with neutral undertones Rich Ebony - rich with cool-neutral undertones |
Blemish Fighting Putty Primer
What it is: The putty’s unique, velvety formula smooths over imperfections, gripping makeup for all-day wear or giving you an even, clear bare-faced finish.
More information:
Primers don’t get more iconic than this. The Blemish Fighting Putty Primer has been formulated with blemish-busting ingredients to fight breakouts while smoothing skin for a flawless and even makeup canvas. The creamy formula has been infused with salicylic acid to help prevent the development of future breakouts and reduce redness, zinc to help to reduce inflammation, and kaolin to control oil and draw out imperfections.
Products Highlights:
- Vegan
- Cruelty free
- Phthalates and paraben free
- Perfect for blemish-prone, combination, and oily skin
Blush
What it is: This blush enhances your natural, healthy glow and can be used to complement any makeup look. The silky smooth texture applies seamlessly to the skin and leaves you with a touch of color and a healthy sheen.
More Information: It is formulated to create lasting color that accentuates your features and flatters skin tone. Perfect for defining your cheekbones and giving your face a beautiful glow, this everyday blush will easily complement various makeup styles and blend well with other face makeup for a smooth finish.
Product Highlights
- Vegan
- Cruelty-free
- Natural color
- Healthy glow
- Long wearing
Camo Liquid Blush
What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish.
More information: Blush up and effortlessly give your cheeks a healthy, dewy flush that’s flattering as e.l.f.. This long-lasting liquid blush is ultra-pigmented, allowing you to build and layer to achieve the perfect pop of color. Infused with Hyaluronic Acid, Rose flower water, and Hibiscus flower extract, this skin-loving, dewy blush is lightweight and blends out into a soft finish. Added perk: the rounded, grooved applicator makes application a breeze, while our Liquid Blush Brush helps you blend like an e.l.f.ing pro!
Product Highlights:
- Vegan
- Paraben free
- Hydroquinone free
Complexion Duo Brush
What is it: A 2-in-1 makeup brush designed for the application of foundation and concealer.
More information:
- 2-in-1 brush designed for concealer, liquid and powder foundation application
- Creates a flawless, airbrushed look
- The only tool you need to apply Camo CC Cream foundation and camo concealer
- Ideal for use with liquids and powders
- Synthetic & Vegan bristles
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Product Highlights:
- Cruelty free
- Vegan
Dewy Coconut Setting Mist
What it is: Makeup setting spray that is a fine mist giving your skin a dewy glow.
More Information: Infused with skin-loving ingredients, coconut, green tea and cucumber known to hydrate and condition the skin. This formula gives you a healthy-looking, dewy glow and holds your makeup in place for a long-lasting finish. Use it to set your makeup, or use throughout the day for a refreshing burst of coconut.
Product Highlights
- Vegan
- Cruelty-free
- Long-lasting
- Dewy glow
- Conditions Skin
EMBELLISHED 9 Piece Brush Set
What is it: A limited-edition holiday set of 9 must-have makeup brushes for applying, blending, and contouring your face and eye looks to perfection.
More information: This limited-edition holiday gift set is packed with 9 full-sized face and eye makeup brushes, giving you all the tools to blend, contour, buff, and sculpt your look into a flawless finish.
Set includes:
- Eyebrow Duo Brush
- Sculpting Face Brush
- Powder Brush
- Highlighting Brush
- Blending Brush
- Concealer Brush
- Eyeshadow “C” Brush
- Retractable Kabuki Brush
- Contour Kabuki
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Product Highglights:
- Cruelty-free
- synthetic bristle
Flawless Concealer Brush
What it is: Create an airbrush effect with the e.l.f. Cosmetics Flawless Concealer Brush using any liquid or powder concealer.
More Information:
- Use with any liquid or powder concealer
- e.l.f. brushes are synthetic, 100% vegan, and cruelty-free, worldwide. Because kindness is chic.
- Create buildable coverage from light to heavy for a customizable look
- Create an airbrush effect with the Flawless Concealer Brush
- The rounded shape helps contour and covers areas easily
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Product Highlights:
- Vegan
- Cruelty free
- Synthetic
Flawless Face Brush
What it is: This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect.
More information: The slight point at the tip fits nicely into the contours of the face for more precise placement. Use the flat side for all over application of powders, or the skinny side for blush and bronzer. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles.
Product Highlights:
- E.l.f. clean
- Vegan
- Cruelty free
Flawless Satin Foundation
What It Is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called flawless finish foundation.
More Information: Meet your match with this skin perfecting foundation. This highly blendable formula goes on smooth as silk, providing medium -to-full coverage and weightless all-day wear. Added perk: It’s supercharged with glycerin to hydrate and soften your skin.
Product Highlights
- Buildable, blendable color
- Semi-matte finish
- Improves uneven skintone and texture
- Long wearing
- Great for all skin types
- Vegan and cruelty-free
Light Ivory Shell Buttercup Buff Bisque Sand Custard Linen Cashew Almond Suede Chai Honey Tan Maple Caramel Latte Cinnamon Spice Coco Sienna Espresso Cacao Ebony |
Halo Glow Liquid Filter
What it is: A multi-purpose, liquid glow booster infused with hydrating ingredients to give your complexion a soft-focus social filter effect IRL.
Why you’ll love it:
- Glowy makeup and skincare hybrid for dewy skin
- Complexion looks healthy and more radiant
- Liquid filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Enriched with skin-loving ingredients like Squalane and Hyaluronic Acid
- Glass container is recyclable
Great for: Dry, Oily and Combination skin.
More Information: Achieve glowing perfection with e.l.f. Cosmetics Halo Glow Liquid Filter. This innovative, multi-purpose, liquid glow booster and skincare-makeup hybrid is infused with skin-loving ingredients that work to enhance the overall look of skin while rendering a soft-focus, effortless radiance.
Product Highlights
- Skincare-makeup hybrid
- Social media viral
- Hydrating
- Effortless radiance
- Liquid glow booster
0 Fair 0.5 fair 1 Fair 2 Fair/Light 3 Light/Medium 3.5 Medium 4 Medium 5 Medium/Tan 6 Tan/Deep 7 Deep/Rich 8 Rich 8.5 Rich |
Halo Glow Setting Powder
What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish.
More Information: #NoFilter-because you don’t need one. This loose, light setting powder has a silky texture that leaves your skin aglow on the surface without shine. Infused with lab-created sapphire particles, the formula blurs the appearance of fine lines and pores to give your complexion a smooth, soft-focus look that’s always selfie ready.
Product Highlights
- Weightless
- Soft glow
- Finely-milled powder
- Silky texture
- Loose powder
Light Light Pink Medium Medium Beige Tan Deep |