New
Ultimate Luxe Brush Roll
About:
What it is: Our must have 19 piece makeup brush collection helps create a wide range of gorgeous looks. These vegan-friendly brushes can be used with wet or dry products. The makeup brush roll travel case offers on-the-go convenience.
Brushes Included:
- Blush Brush
- Highlighting Brush
- Flawless Concealer Brush
- Small Precision Brush
- Concealer Brush
- Blending Brush
- Complexion Brush
- Powder Brush
- Flawless Face Brush
- Powder Blurring Brush
- Eyeshadow “C” Brush
- Eyebrow Duo Brush
- Pointed Eye Pencil Brush
- Detail Crease Brush
- Fluffy Eye Blender Brush
- Selfie Ready Powder Brush
- Flat Eyeshadow Brush
- Mineral Powder Brush
Brush Roll Travel Case- rolled: 7.5” x 3.5” and unrolled: 7.5” x 19.5”
Product Highlights:
Cruelty Free
New
EMBELLISHED 9 Piece Brush Set
About:
What is it: A limited-edition holiday set of 9 must-have makeup brushes for applying, blending, and contouring your face and eye looks to perfection.
More information: This limited-edition holiday gift set is packed with 9 full-sized face and eye makeup brushes, giving you all the tools to blend, contour, buff, and sculpt your look into a flawless finish.
Set includes:
- Eyebrow Duo Brush
- Sculpting Face Brush
- Powder Brush
- Highlighting Brush
- Blending Brush
- Concealer Brush
- Eyeshadow “C” Brush
- Retractable Kabuki Brush
- Contour Kabuki
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Product Highlights:
Cruelty Free 
Synthetic Bristle
New
Radiant 18 Piece Brush Set
About:
What is it: A 18-piece makeup brush kit, complete with every eye and complexion brush you could ever need, plus a festive brush bag., complete with every eye and complexion brush you could ever need, plus a festive brush bag.
More Information: Professional-quality collection of 18 face and eye brushes, plus a brush bag can be used with powder, cream, and liquid formulas.
Set Includes:
- Contouring Brush
- Buffing Foundation Brush
- Flawless Face Brush
- Blending Brush
- Crease Brush
- Eyeshadow “C” Brush
- Eyebrow Duo Brush
- Small Precision Brush
- Angled Eyeliner Brush
- Stipple Brush
- Powder Brush
- Blush Brush
- Flawless Concealer Brush
- Fan Brush
- Highlighting Brush
- Complexion Brush
- Concealer Brush
- Brush Bag
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Product Highlights:
Synthetic 
Cruelty Free
New
Precision Sculpting Brush
About:
What it is: The Precision Sculpting Brush is a densely packed and slightly curved sculpting brush that is perfect for contouring the face.
More Information: The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help show exact placement of makeup on the brush for optimal amount of product use for precise and even application.
Product Highlights:
Clean Ingredients 
Vegan
Cruelty Free
New
Ultimate Blending Brush
About:
What it is: E.l.f.’s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks.
More information: The large dome-shaped head and densely packed bristles maneuver in and around the crevices and contours of your face for seamless, even coverage.
- Picks up the perfect amount of product to build coverage with powder, liquid, or mousse formulas ideal for foundation, bronzer, or blush.
- Ultra-fine synthetic fibers hand cut, shaped, and assembled by artisans for expert craftmanship offering a luxury experience.
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Product Highlights:
Synthetic Bristle Cruelty Free
New
Pointed Powder Brush
About:
What it is: This Pointed Powder Brush allows targeted application of face powders to achieve an airy, light application.
More information: The distinctive tapered point easily sweeps on targeted color, perfect for highlighting, defining, sculpting, and contouring. Tapered pointed brush for targeted, light application. Ideal use for highlighting, defining, sculpting and contouring.
Product Highlights:
Vegan Synthetic
New
Flawless Concealer Brush
About:
What it is: Create an airbrush effect with the e.l.f. Cosmetics Flawless Concealer Brush using any liquid or powder concealer.
More Information:
- Use with any liquid or powder concealer
- e.l.f. brushes are synthetic, 100% vegan, and cruelty-free, worldwide. Because kindness is chic.
- Create buildable coverage from light to heavy for a customizable look
- Create an airbrush effect with the Flawless Concealer Brush
- The rounded shape helps contour and covers areas easily
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Product Highlights:
Cruelty Free 
Vegan
New
Complexion Duo Brush
About:
What is it: A 2-in-1 makeup brush designed for the application of foundation and concealer.
More information:
- 2-in-1 brush designed for concealer, liquid and powder foundation application
- Creates a flawless, airbrushed look
- The only tool you need to apply Camo CC Cream foundation and camo concealer
- Ideal for use with liquids and powders
- Synthetic & Vegan bristles
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Product Highlights:
Vegan Cruelty Free
New
Stardust Glitter Eyeliner – Shimmering Gold
About:
What it is: This gel glitter liner transforms your existing eyeliner to a metallic finish.
Size: 0.15 fl.oz /4.5ml
More information: he superfine glitter formula is perfect for layering over eyeliner for a dramatic effect or wearing alone for a sheer wash of glitter color.
Product Highlights:
Vegan 
Cruelty Free
New
Daily Brush Cleaner
About:
What it is: a brush cleaner cleaner that washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application.
Size: 2.02 fl.oz / 60 ml
More information: For a flawless looking application every time.
Product Highlights:
Cruelty Free 
Vegan
New
Enhancing Lash & Brow Serum
About:
What is it: A serum formulated to promote the appearance of longer-looking lashes and brows in weeks.
Size: 0.12 fl.oz /3.5ml
More information: e.l.f. Cosmetics’ Enhancing Lash & Brow Serum is an ingredient-driven serum formulated to promote the appearance of longer-looking lashes and fuller brows in just weeks.
Product Highlights:
Cruelty Free 
Vegan
New
Wow Brow Gel
About:
What is it: A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.
Size: 0.12 oz /3.5g
More information: Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
Product Highlights:
Cruelty Free 
Vegan
New
Big Mood Mascara Travel Size
About:
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan 
Cruelty Free
New
Big Mood Mega Volume & Lifting Mascara – Pitch Black
About:
What it is: a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Size:9ml/0.30 fl.oz
More information: here are some benefits:
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head to separate & define lashes
- Smudge & flake-resistant formula
- 97% of users saw bigger and bolder lashes
- 100% of users saw instant volume
- 94% of users saw lifted lashes
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Product Highlights:
Vegan Cruelty Free
New
Volumizing Mascara
About:
What it is: This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes.
Size: 0.19 fl.oz / 5.5ml
More information: The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look.
Product Highlights:
Cruelty Free 
Vegan
New
New
