New
Big Mood Mascara Travel Size
About:
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan 
Cruelty Free
New
Big Mood Mega Volume & Lifting Mascara – Pitch Black
About:
What it is: a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Size:9ml/0.30 fl.oz
More information: here are some benefits:
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head to separate & define lashes
- Smudge & flake-resistant formula
- 97% of users saw bigger and bolder lashes
- 100% of users saw instant volume
- 94% of users saw lifted lashes
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Product Highlights:
Vegan Cruelty Free
New
New
Complexion Duo Brush
About:
What is it: A 2-in-1 makeup brush designed for the application of foundation and concealer.
More information:
- 2-in-1 brush designed for concealer, liquid and powder foundation application
- Creates a flawless, airbrushed look
- The only tool you need to apply Camo CC Cream foundation and camo concealer
- Ideal for use with liquids and powders
- Synthetic & Vegan bristles
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Product Highlights:
Vegan 
Cruelty Free
New
Daily Brush Cleaner
About:
What it is: a brush cleaner cleaner that washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application.
Size: 2.02 fl.oz / 60 ml
More information: For a flawless looking application every time.
Product Highlights:
Cruelty Free 
Vegan
New
EMBELLISHED 9 Piece Brush Set
About:
What is it: A limited-edition holiday set of 9 must-have makeup brushes for applying, blending, and contouring your face and eye looks to perfection.
More information: This limited-edition holiday gift set is packed with 9 full-sized face and eye makeup brushes, giving you all the tools to blend, contour, buff, and sculpt your look into a flawless finish.
Set includes:
- Eyebrow Duo Brush
- Sculpting Face Brush
- Powder Brush
- Highlighting Brush
- Blending Brush
- Concealer Brush
- Eyeshadow “C” Brush
- Retractable Kabuki Brush
- Contour Kabuki
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Product Highlights:
Cruelty Free 
Synthetic Bristle
New
Enhancing Lash & Brow Serum
About:
What is it: A serum formulated to promote the appearance of longer-looking lashes and brows in weeks.
Size: 0.12 fl.oz /3.5ml
More information: e.l.f. Cosmetics’ Enhancing Lash & Brow Serum is an ingredient-driven serum formulated to promote the appearance of longer-looking lashes and fuller brows in just weeks.
Product Highlights:
Cruelty Free 
Vegan
New
Flawless Concealer Brush
About:
What it is: Create an airbrush effect with the e.l.f. Cosmetics Flawless Concealer Brush using any liquid or powder concealer.
More Information:
- Use with any liquid or powder concealer
- e.l.f. brushes are synthetic, 100% vegan, and cruelty-free, worldwide. Because kindness is chic.
- Create buildable coverage from light to heavy for a customizable look
- Create an airbrush effect with the Flawless Concealer Brush
- The rounded shape helps contour and covers areas easily
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Product Highlights:
Cruelty Free Vegan